The Complete Feed

Advertising is coming to AI, but it may not reshape the industry in the way many expect. In this article, Rio Longacre examines the fierce debate between skeptics, optimists, and purists, arguing that ads will become a significant revenue stream for AI platforms like OpenAI, Anthropic, and Gemini. The key insight: unlike Google Search, these companies already generate extraordinary subscription and enterprise revenue, making advertising highly valuable—but ultimately incremen

The content supply chain is entering its AI moment—but most organizations aren’t ready. This piece breaks down how agentic systems are transforming content creation, orchestration, and activation, shifting from manual workflows to intelligent, end-to-end pipelines. The winners won’t just use AI—they’ll redesign how content flows from idea to impact.

Connected TV is increasingly being sold as though it should perform like Google and Meta. But television was never designed to capture intent in the moment. Its power lies in building familiarity, emotional resonance, and mental availability over time. In this essay, David Nyurenberg argues that forcing CTV into performance marketing frameworks misunderstands what makes television uniquely valuable—and risks undermining the very qualities that make it effective.

We’re entering a post-labor economy where value shifts from human effort to compute ownership. As AI becomes the operating environment—not just a tool—the real work moves from creation to verification. Specialists give way to “hyphenate” orchestrators who audit, guide, and stress-test intelligent systems. In this world, resilience—not productivity—is the metric that defines winners.

After years of digital overload and AI-generated noise, B2B is snapping back to what actually builds trust: real human interaction. This piece explores the rise of the “IRL Era,” where influence flows through communities, practitioners, and in-person experiences—not funnels, forms, or automation—and why companies that show up will win.

Who wins and who loses when media buying goes agentic? AdCP isn’t just a new protocol—it’s a shift in where media decisions happen. As allocation moves upstream from auctions to agent-driven negotiation, DSPs, SSPs, publishers, and agencies all face structural disruption. This isn’t about better automation. It’s about control—and a fundamental reshaping of how the market operates.

The current market is full of adjacent providers and short on anyone willing to own the full chain between product value and commercial execution. What fills that gap is not just strategy and not just execution. It is GTM Intelligence. By GTM Intelligence, I don't mean RevOps dashboards, sales intelligence, or pipeline inspection tools. I mean the decisioning layer that determines what matters, what deserves focus, what the market needs to hear, and where the commercial

Mike Vincenzino shares the story behind building Kindora, a family operating system inspired by caring for his mother with dementia. This piece reframes caregiving as a systems problem—and argues that while we’ve built powerful tools for companies, families are still left managing chaos with fragmented, inadequate tech.

The old martech stack is not just messy. It is starting to get in the way. In this GTM Slop piece, Brett House breaks down Scott Brinker’s new report on the AI-era martech stack and explains why the shift from rigid stacks to composable systems matters for speed, integration, data, and growth. The real advantage will not come from buying more tools. It will come from building a growth system that moves faster, decides better, and executes with less friction.

UX isn’t being redesigned—it’s being replaced. As AI shifts systems from navigation to action, interfaces fade and design moves upstream. This piece explores the collapse of traditional UX, the rise of agentic systems, and why the future of design is about orchestrating outcomes—not building screens.

What if your next biggest competitor is not another vendor, but Claude Code deciding your category does not need to be bought at all? This piece looks at how coding agents are starting to shape technical vendor selection, why that changes GTM, and what B2B software and AI companies need to do now to avoid getting bypassed before a salesperson ever gets involved.

The agency model is splitting. Some holdcos are evolving into integrated operating companies built on data, platforms, and AI. Others remain loosely connected portfolios of services. As media becomes automated and margins compress, the winners will be those who own the infrastructure behind marketing — not just the execution in front of it.

Most B2B software and AI product launches fail due to weak go-to-market execution—not product quality. Companies struggle to translate value into a clear story, target audience, and proof, creating “GTM slop.” Success requires strong narrative, alignment across teams, focused ICP, and real market readiness—not just campaigns, content, or hype.

Customer Data Platforms are entering a new phase — not convergence, but fragmentation. This article explores four emerging futures for the CDP: the Agentic Control Plane, the Intelligent Marketing Platform, the Unified Experience Stack, and the AI-Ready Data Layer. Each reflects a different vision for how AI, data, and marketing operations will evolve—and what role the CDP may play in the years ahead.

For fifteen years, advertising has revolved around real-time auctions. But as agentic AI and protocols like AdCP emerge, machines can now reason, remember, and negotiate—not just bid. This shift could move value upstream into continuously negotiated, agent-to-agent deals, relegating open exchanges to clearing remnant supply. The result: a market defined less by speed and auctions, and more by automated, machine-executed negotiation.

The Shift: The most valuable skill in 2026 isn’t writing code — it’s describing what you want clearly enough that AI can build it for you. The Proof: MIT named “generative coding” one of its 10 Breakthrough Technologies of 2026. AI now writes 30% of Microsoft’s code and over 25% of Google’s. The Catch: The “just vibe it” takes are dangerously incomplete. The real skill behind AI-assisted building is something nobody’s talking about — and it’s something you can learn.

After a blockbuster Q4 2025, AppLovin has cemented itself as AdTech’s most valuable — and polarizing — company. Explosive ad growth and margin expansion suggest its AI engine is working. But success brings scrutiny. With Meta looming over in-game and performance budgets, the real question is whether an independent optimization layer can keep scaling inside a world dominated by walled gardens.

Part 2 of this series. If you haven’t watched Part 1, start there for the core framework on aligning GTM and CX as one operating system. In this episode, we look at real-world examples of companies that either connect—or fracture—GTM and customer experience. We reference operator-driven clarity at DoubleVerify, premium ecosystem consistency at Apple, channel fragmentation in Auto, mature orchestration at Flywheel, and competitive GTM tempo from OpenAI. We also touch on Servic

GTM is not messaging. It’s the operating system that turns value into adoption. GTM is the promise you make to the market. Customer experience is the proof the customer lives with. When GTM and CX are disconnected, you get three predictable failures: Story drift: sales sells one thing, onboarding delivers another, CS explains the gap Adoption drag: the product may be good, but the experience doesn’t get users to value fast enough Trust decay: customers don’t renew based on

Today, we officially launch Signal & Noise. Co-founded with Rio Longacre, this is not another marketing content brand. It’s a no-BS media company built by operators—for operators. In an industry drowning in hype, frameworks, and performative AI narratives, we’re focused on what actually matters. Signal & Noise brings together candid podcast conversations, an editorial desk, an executive contributor network, and live events designed to surface real insight from founders,