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Just released: the newest Signal & Noise conversation. Full episode library below.

March 23, 2026

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Programmatic advertising has long prioritized speed, but at the cost of control, transparency, and smarter decision-making. In this episode, Adam Heimlich (CEO of Chalice AI) shares how his experience running programmatic led him to rebuild it with a new approach.

The conversation explores the limits of traditional RTB systems, Chalice’s AI-driven, agent-based model, and the shift toward modular, decision-focused ecosystems. It also touches on startup realities and the broader question of how AI could reshape the future of digital advertising.

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Rewriting the Rules of Programmatic: Adam Heimlich on Agentic Bidding, ARTF, and Building Chalice AI

What if dashboards are dying—and analytics is becoming more human? In this episode of Signal & Noise, Brett House and Rio Longacre talk with Adam Greco about “Vibe Analytics,” a future where AI, natural language, and warehouse-native stacks replace rigid dashboards. They explore how this shift could democratize analytics, impact tools like Adobe and Amplitude, and reshape how marketers, analysts, and data teams measure and use data.

Vibe Analytics: The End is Nigh for Analytics Tech? Brett and Rio chat with Adam Greco.

What if dashboards are dying—and analytics is becoming more human? In this episode of Signal & Noise, Brett House and Rio Longacre talk with Adam Greco about “Vibe Analytics,” a future where AI, natural language, and warehouse-native stacks replace rigid dashboards. They explore how this shift could democratize analytics, impact tools like Adobe and Amplitude, and reshape how marketers, analysts, and data teams measure and use data.

RampUp Requiem: Rio Longacre & Krish Raja on Identity, Data Collaboration, and the Future of AdTech

At RampUp in San Francisco, hosted by LiveRamp, industry leaders gathered to discuss the future of identity, data collaboration, retail media, and AI in advertising. In this Signal & Noise episode, hosts recap the event and share insights from top AdTech voices on how privacy, data, and AI are reshaping modern marketing.

AI Doesn’t Fix Data Problems — It Amplifies Them: Acxiom's Crystal Wallace on Governance, Agentic Workflows & the End of “Monolithic SaaS”

In this episode of Signal & Noise, hosts Rio and Brett sit down with Crystal Santos Wallace for a candid conversation about what AI is actually doing inside modern agencies. Drawing on her experience across global holdcos and at Omnicom Group and Acxiom, Crystal explains why AI doesn’t fix broken data — it amplifies it. They explore the shift from monolithic platforms to agent-orchestrated systems, why governance is becoming mission-critical, and how synthetic audiences and

The UX Reckoning: Designing for an Agentic AI World with Drew Burdick, Founder of StealthX

The marketing industry spends more than $4,000 per U.S. household every year. Analysts estimate that 20–30% of that spend may be lost to waste, inefficiency, and outright fraud — tens of billions of dollars annually. So here’s the uncomfortable question: If everyone knows the plumbing is broken… Why does the system keep running? In this episode of Signal & Noise, Rio Longacre and Brett House sit down with ⁠Sarah Caputo⁠ & ⁠David Nyurenberg⁠ to unpack what rarely gets said out

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