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Unfiltered insight from the people building the future
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Featured Episode
Just released: the newest Signal & Noise conversation. Full episode library below.
August 13th, 2026
For years, app marketing revolved around one metric: installs.
But downloads are only the beginning.
In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Mick Rigby, Founder & CEO of Yodel Mobile, to discuss what actually drives sustainable app growth.
After nearly two decades in mobile, Mick shares why brands need to look beyond acquisition and focus on activation, engagement, retention, and lifetime value. The conversation also explores privacy, first-party data, attribution, AI-driven app discovery, and the evolving future of App Store Optimization.
Topics include:
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Why installs are an overrated KPI
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Retention and lifetime value
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Product and marketing alignment
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Privacy, ATT, and first-party data
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AI and the future of app discovery
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Attribution and predictive analytics
For marketers, founders, and product leaders, this episode offers a practical look at where mobile is heading and what it takes to build apps customers actually keep using.
All Episodes
Browse every conversation across media, data, tech, and AI.
The complete archive. Newest episodes appear first.
The Install Is Just the Beginning: Mick Rigby on Retention, AI Discovery, the Next Era of App Growth
Mick Rigby founded Yodel Mobile before Apple launched the App Store. Nearly two decades later, he joins Signal & Noise to explain why installs are not growth—and why the real battle begins after download. We discuss retention, lifetime value, AI-driven discovery, privacy, the evolution of app marketing, and what nineteen years in mobile have taught him about building apps people choose, keep, and use.
Marketing Without Walls: Ana Mourão on AI, First-Party Data, and Why MarTech & Advertising Are Finally Converging
Marketing technology and advertising are converging faster than ever. Anna Mourão, Global Marketing Technology and Customer Data leader with experience through four FORTUNE 500 companies , joins Signal & Noise to discuss how global brands activate first-party data, partner with media teams, navigate the evolving CDP landscape, and prepare for an AI-driven future. It's a candid, brand-side perspective on customer data, enterprise AI, and why the traditional MarTech stack is be
Beyond Attribution: Joanna Drews on Measurement Truth and the Future of Advertising Effectiveness
Advertising has never had more data, but less certainty. In this episode of Signal & Noise, Joanna Drews, Co-Founder & CEO of HyphaMetrics, joins Brett House and Rio Longacre to explore why traditional attribution is breaking down, what MMM still misses, and how AI, panels, and cross platform measurement are reshaping the future of advertising. Better decisions in the AI era start with better measurement.
From AppLovin to CRAFTSMAN+: Alex Merutka on Building the Future of Mobile Advertising
Mobile advertising has become one of digital marketing’s biggest innovation engines, but its future may be defined less by targeting and more by creative. Alex Merutka, Founder & CEO of CRAFTSMAN+, joins Signal & Noise to share lessons from helping build AppLovin, why he left before its IPO to launch his own company, and how AI, playable ads, and creative intelligence are reshaping performance marketing.
Marketing Without Marketers? Julius Körfgen on Autonomous AI, Growth, and the End of the Marketing Stack
What happens when AI stops assisting marketers—and starts becoming the marketing team? Brett House and Rio Longacre sit down with Uplane CEO Julius Körfgen to explore the rise of autonomous marketing. From AI-powered strategy and creative to media buying and optimization, they discuss why the future belongs to end-to-end AI systems, how marketing teams will evolve, and why human creativity will matter more than ever.
Dan Pratl: A World Where Your Expertise & Judgement is an Asset You Control
We're entering an economy where expertise may matter more than information. In this episode of Signal & Noise, Krish Raja and Quadran CEO Dan Pratl explore how AI could help people preserve, verify, and monetize their judgment—and what that means for careers, organizations, and the future of knowledge work.
Machines of Loving Grace? Kyle Csik on AI, Human Judgment, and the Future of Work
As AI becomes a bigger part of everyday life, the conversation is shifting from what the technology can do to how it will change the way we live and work. In this episode of Signal &Noise, Rio Longacre and Brett House sit down with Adaly AI Founder & CEO Kyle Csik to explore enterprise AI, data infrastructure, human judgment, and the opportunities and challenges that come with an increasingly AI-driven world.
Life Beyond Gaming: Phylicia Koh on How Play Became the Operating System for Consumer Apps
Gaming isn't just entertainment anymore—it's become the blueprint for modern consumer technology. In this episode of Signal & Noise, Phylicia Koh, General Partner at Play Ventures, explains how gaming principles are reshaping everything from productivity apps to advertising. We explore AI-driven creative production, the rise of "playable apps," agentic advertising, and why the next trillion-dollar opportunity may be a trusted AI agent representing consumers.
Alanna Laforet: Developing a Hacker Mentality to Take Control Of Your Career Journey.
What if the best way to future-proof your career isn't learning another AI tool—but learning to think like a hacker? Executive Voice Krish Raja sits down with technology executive and startup operator Alanna Laforet to explore career reinvention, curiosity, AI, and why adaptability is becoming every professional's greatest advantage. From startup failures to portfolio careers, this conversation offers practical advice for staying resilient in a rapidly changing world.
Building the Al-Powered City: Suma Nallapati on Public Service, Smart Cities, and the Future of Government
What happens when AI transforms an entire city? In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Denver's Chief AI & Information Officer, Suma Nallapati, to explore how AI is improving citizen services, strengthening public trust, and reshaping government. From Denver's AI assistant Sunny to responsible governance and the future of smart cities, this conversation reveals how AI can serve people—not just businesses.
Beyond the Pixel: Jer Tippets on AI, Customer Data, Privacy, and the Future of Digital Measurement
Every AI breakthrough starts with something less glamorous than the latest model: clean, trustworthy data. In this episode of Signal & Noise, Hyatt's Jer Tippets joins Brett House and Rio Longacre to explain why data quality, governance, identity, and privacy are the real foundation of AI. From customer identity and CDPs to personalization and digital measurement, this conversation explores what brands need to get right before AI can truly deliver.
The Race to the Bottom: Media Quality, Attention, and Why Cheap Reach Is Costing Brands More Than They Think
For years, digital advertising has optimized for cheaper impressions, stronger identity signals, and higher ROAS—but what if it's been overlooking the quality of the media itself? In this episode of Signal & Noise, Rio Longacre and Brett House are joined by Erez Levin, Founder of Emmett Advisory, to explore why media quality may be the industry's missing performance signal. They discuss attention, CTV, attribution, AI, and why marketers must rethink what truly drives advertis
Signal Break: Agentic Trading Is Here
The future of digital advertising may have just taken a major step forward. Following Boostr and Vox Media’s landmark agentic media buy using AdCP, Patrick O’Leary joins Signal & Noise to explain how AI agents negotiated a real media transaction, what humans still controlled, and why this could reshape buying, selling, and the economics of digital advertising. If you want to understand where agentic trading is headed, this conversation is essential.
Can We Still Trust Attribution? Brian Quinn on AppsFlyer, Privacy, and Measurement
Attribution was supposed to make marketing measurable. Instead, privacy changes, signal loss, and walled gardens have made it harder than ever to know what's actually driving results. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Brian Quinn, President & GM of AppsFlyer, to explore the future of attribution, fraud, clean rooms, AI, and why the industry's most trusted metrics may deserve a second look.
The Anti-Tech Era? AI Regulation, Data Centers, and America's Growing Governance Clash
Colorado has become ground zero in the debate over how to regulate AI without slowing innovation. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Srinivas "Chinnu" Parinandi of the University of Colorado Boulder to explore AI regulation, privacy laws, technology policy, and data centers. The conversation examines how today's policy decisions could shape America's competitiveness, innovation, and the future of AI.
Justin Kramm: Finding Your Tribe by Finding Your Authentic Voice
What happens when being yourself becomes your biggest competitive advantage? In his first solo Signal & Noise episode, Krish Raja sits down with Justin Kramm, Founder & Creative Director of Shit Show Creative, for a conversation that blends humor with genuine insight. They explore authenticity, creativity, AI, LinkedIn, Cannes Lions, and why embracing your unique voice can open doors, build community, and create opportunities no polished corporate persona ever could.
Cannes Lions 2026 | Day 4 With Rio Longacre, Krish Raja & Brett House
Day 4 closes out Signal & Noise’s first Cannes Lions with conversations that capture where marketing is headed next. From AI agents and ad fraud to transparency, identity, enterprise transformation, and publisher innovation, Rio Longacre, Brett House, and Krish Raja speak with leaders from Dstillery, CHEQ, Stagwell Marketing Cloud, Chili Piper, Credera, and more to wrap up an unforgettable week at Cannes Lions 2026.
Signal & Noise at Cannes Lions 2026 – Day 3 Compilation With Rio Longacre, Brett House & Krish Raja
Day 3 at Cannes Lions 2026 brought some of the week's most insightful conversations from Hearst House. Signal & Noise sat down with leaders from Experian, Klarna, Zeta Global, Hearst, ID5, Real Chemistry, Omnicom Media Group Health, and MediaRadar to explore AI deployment, identity, healthcare innovation, measurement, and why trusted data and premium content are becoming more valuable as the industry moves from AI experimentation to real-world execution.
Cannes-Lions 2026 | Days 1 & 2: Agentic Media, AI-Native Agencies, Self-Service TV, and the Reinvention of Creativity
Signal & Noise is live from Cannes Lions 2026 with Rio Longacre, Krish Raja, and Brett House. Recorded at Hearst House, this special compilation features conversations with leaders across media, advertising, and marketing on the biggest trends shaping the industry—from agency transformation and premium TV to creativity, measurement, healthcare marketing, and the future of brand building.
Signal Break: Tejas Manohar, Co-CEO of HighTouch Talks LiveRamp Data Purchase Proposition (from Publicis)
For weeks, reports suggested Publicis was exploring a relationship with Hightouch following its acquisition of LiveRamp. In this special Signal & Noise Signal Break, Hightouch CEO Tejas Manohar publicly confirms those discussions for the first time. Brett House, Rio Longacre, and Tejas explore what it could mean for identity, composable CDPs, AI, activation, and the future of marketing infrastructure.
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