Executive Voices

Straight talk from leaders with something real to say

Dedicated multi-media channels led by executive contributors leading the next generation of media, technology & AI transformation.

David Nyurenberg Channel

Mike Vicenzio Channel

Lucas Longacre Channel

George Musi Channel

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Rio Longacre Channel

Rio Longacre: AdTech and MarTech executive

Rio is an advertising & marketing technology executive with more than twenty years of experience across media, data & digital transformation. He is a Partner and Head of AdTech at Omnicom’s Credera, where he helps organizations modernize customer experience, MarTech and AdTech systems & commercial strategy in an AI driven world.

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The agency HoldCo model is under pressure to evolve

From HoldCos to Operating Systems

The agency model is splitting. Some holdcos are evolving into integrated operating companies built on data, platforms, and AI. Others remain loosely connected portfolios of services. As media becomes automated and margins compress, the winners will be those who own the infrastructure behind marketing — not just the execution in front of it.

Rio Longacre

1 day ago

The Next Phase of the CDP Wars: Fragmentation

Customer Data Platforms are entering a new phase — not convergence, but fragmentation. This article explores four emerging futures for the CDP: the Agentic Control Plane, the Intelligent Marketing Platform, the Unified Experience Stack, and the AI-Ready Data Layer. Each reflects a different vision for how AI, data, and marketing operations will evolve—and what role the CDP may play in the years ahead.

Rio Longacre

Mar 16

RampUp Requiem: Rio Longacre & Krish Raja on Identity, Data Collaboration, and the Future of AdTech

At RampUp in San Francisco, hosted by LiveRamp, industry leaders gathered to discuss the future of identity, data collaboration, retail media, and AI in advertising. In this Signal & Noise episode, hosts recap the event and share insights from top AdTech voices on how privacy, data, and AI are reshaping modern marketing.

Rio Longacre

Mar 12

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Brett House Channel

Brett House: Product GTM and growth executive

Brett is a product-led growth executive with 20+ in B2B SaaS years spanning AdTech & AI-driven platforms. He is the Founder and CEO of HighSignals, where he builds Agentic AI-powered Launch Readiness systems that make go-to-market execution predictable and defensible. Previously, he led GTM at MediaRadar and helped scale and exit platforms at Neustar (TransUnion) and eXelate (Nielsen), aligning product and commercial teams for repeatable growth.

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The GTM Slop Problem, Part 1.5: When Coding Agents Become the New Gatekeepers

What if your next biggest competitor is not another vendor, but Claude Code deciding your category does not need to be bought at all? This piece looks at how coding agents are starting to shape technical vendor selection, why that changes GTM, and what B2B software and AI companies need to do now to avoid getting bypassed before a salesperson ever gets involved.

Brett House

56 minutes ago

The GTM Slop Problem, Part 1: The Real Reasons B2B Tech Launches Fail

Most B2B software and AI product launches fail due to weak go-to-market execution—not product quality. Companies struggle to translate value into a clear story, target audience, and proof, creating “GTM slop.” Success requires strong narrative, alignment across teams, focused ICP, and real market readiness—not just campaigns, content, or hype.

Brett House

7 days ago

Where GTM Meets CX: Your Operating System for Growth – Part 2

Part 2 of this series. If you haven’t watched Part 1, start there for the core framework on aligning GTM and CX as one operating system. In this episode, we look at real-world examples of companies that either connect—or fracture—GTM and customer experience. We reference operator-driven clarity at DoubleVerify, premium ecosystem consistency at Apple, channel fragmentation in Auto, mature orchestration at Flywheel, and competitive GTM tempo from OpenAI. We also touch on Servic

Brett House

Feb 23

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Sarah Caputo Channel

Sarah Caputo: Media optimization strategist

Sarah Caputo is a marketing strategist focused on eliminating waste and connecting spend to real business outcomes. She led the in-housing of paid media at Allstate, managing $200M+, and now advises brands and technology companies on media optimization and GTM strategy.

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The Cost of Keeping Quiet: Ad Fraud, Incentives & The Silence Protecting Billions, with Sarah Caputo & David Nyurenberg

The marketing industry spends more than $4,000 per U.S. household every year. Analysts estimate that 20–30% of that spend may be lost to waste, inefficiency, and outright fraud — tens of billions of dollars annually. So here’s the uncomfortable question: If everyone knows the plumbing is broken… Why does the system keep running? In this episode of Signal & Noise, Rio Longacre and Brett House sit down with ⁠Sarah Caputo⁠ & ⁠David Nyurenberg⁠ to unpack what rarely gets said out

David Nyurenberg & Sarah Caputo

Feb 20

The Cost of Keeping Quiet

The Cost of Keeping Quiet exposes how silence enables billions in media waste and fraud. Drawing on firsthand experience, Sarah Caputo and David Nyurenberg reveal how incentives, platform dependency, and industry opacity discourage scrutiny. Their message is clear: until buyers and tech leaders challenge the system, hidden costs will persist—and consumers will keep paying the price.

David Nyurenberg & Sarah Caputo

Feb 17

David Nyurenberg Channel

David Nyurenberg: Award-winning digital media leader

David is an award-winning digital media and growth leader with experience across publisher, ad tech, and agency ecosystems. He leads Digital at Intermedia Advertising and founded Valor, a digital media data consultancy.

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The Cost of Keeping Quiet: Ad Fraud, Incentives & The Silence Protecting Billions, with Sarah Caputo & David Nyurenberg

The marketing industry spends more than $4,000 per U.S. household every year. Analysts estimate that 20–30% of that spend may be lost to waste, inefficiency, and outright fraud — tens of billions of dollars annually. So here’s the uncomfortable question: If everyone knows the plumbing is broken… Why does the system keep running? In this episode of Signal & Noise, Rio Longacre and Brett House sit down with ⁠Sarah Caputo⁠ & ⁠David Nyurenberg⁠ to unpack what rarely gets said out

David Nyurenberg & Sarah Caputo

Feb 20

The Cost of Keeping Quiet

The Cost of Keeping Quiet exposes how silence enables billions in media waste and fraud. Drawing on firsthand experience, Sarah Caputo and David Nyurenberg reveal how incentives, platform dependency, and industry opacity discourage scrutiny. Their message is clear: until buyers and tech leaders challenge the system, hidden costs will persist—and consumers will keep paying the price.

David Nyurenberg & Sarah Caputo

Feb 17

Mike Vicenzino Channel

Michael Vicenzino: Data and AI analytics leader

Michael is a data and AI–driven product and analytics leader with 15+ years of experience turning customer and operational signals into strategic advantage. He previously led CX Analytics at Snowflake, building and scaling an 18-person analytics organization and launching AI-powered customer intelligence systems. Today, he partners with executive and product leaders to design intuitive, decision-ready data platforms that bridge strategy and execution in fast-moving, AI-driven environments.

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Everyone’s Talking About Vibe Coding.

The Shift: The most valuable skill in 2026 isn’t writing code — it’s describing what you want clearly enough that AI can build it for you. The Proof: MIT named “generative coding” one of its 10 Breakthrough Technologies of 2026. AI now writes 30% of Microsoft’s code and over 25% of Google’s. The Catch: The “just vibe it” takes are dangerously incomplete. The real skill behind AI-assisted building is something nobody’s talking about — and it’s something you can learn.

Michael Vicenzino

Mar 9

Krish Raja Channel

Krish Raja: Founder and AI strategy leader

Krish Raja is a founder and AI strategy leader with experience across adtech, martech, data, and automation. He helps organizations and leaders turn AI into real products, growth engines, and operating leverage.

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Lucas Longacre Channel

Lucas is a product and AI leader with more than fifteen years of experience across software, media technology, and emerging platforms. He is Head of Product at Inlightened, where he builds responsible AI systems that translate complex data into clear, usable products, modernizing expert intelligence and search in an increasingly AI-driven world.

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George Musi Channel

George Musi is a seasoned marketing and business leader with 20+ years of experience driving global growth and transformation. He has held leadership roles at major firms including Publicis, WPP, IPG, and Horizon, helping organizations scale through disciplined execution and measurable outcomes.

Specializing in go-to-market strategy, strategic partnerships, and AI-driven operations, George advises Fortune 500 and high-growth companies across industries. Known for bridging strategy and execution, he partners with executive teams to accelerate growth, improve performance, and navigate critical inflection points.

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Content coming soon!

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