1. Information We Collect

We collect information in the following ways:

A. Information You Provide Directly

When you engage with HighSignals, you may provide:

• Contact information (name, email address, phone number, company, job title)
   

• Account information for Signal & Noise content or events (when applicable)
   

• Billing information (if you purchase consulting or software subscriptions)
   

• Form submissions (inquiries, contact forms, newsletter and event sign-ups)
   

• Newsletter or podcast subscription data
   

• Content you submit (messages, meeting details, survey feedback)
   

B. Information Collected Automatically

When you use our website, we automatically collect:

• Device and browser information
   

• IP address
   

• Pages visited, time on site, referring URLs
   

• Cookies and similar technologies
   

• Analytics data from tools such as Google Analytics, HubSpot, or similar platforms
   

C. Information From Third Parties

We may receive information from:

• CRM and marketing platforms (e.g., HubSpot)
   

• Business intelligence or enrichment tools (e.g., LinkedIn, Clearbit–non-sensitive business profile data)
   

• Event partners or webinar providers
   

• Public databases and professional networking sites
   

We do not purchase consumer data, behavioral advertising data, or third-party personal profiles.

 

2. How We Use Information

We use information to operate, improve, and provide our Services, including:

A. Service Delivery & Communication

• Responding to inquiries and consultation requests
   

• Delivering assessments, diagnostics, consulting work, or AI-enabled outputs
   

• Sending newsletters, updates, or Signal & Noise media content
   

B. Business Operations

• Improving website performance and user experience
   

• Analyzing usage to refine our Services and content
   

• Managing events, webinars, and product access
   

C. Marketing & Engagement

• Sending information about Signal & Noise content, offerings, or events
   

• Tailoring content to your business interests
   

• Measuring campaign effectiveness
   

D. Product Development (Agentic AI & Growth OS Tools)

When you use future Signal & Noise AI-enabled tools or dashboards, we may process:

• Input prompts or queries
   

• Uploaded business documentation (with your consent)
   

• System performance telemetry
   

We do not train AI models on your business data unless you explicitly authorize it.

E. Legal, Security & Compliance

• Enforcing agreements
   

• Detecting or preventing fraud or misuse
   

• Complying with legal obligations
   

 

3. How We Share Information

We do not sell personal information.

We may share information in the following circumstances:

A. Service Providers & Vendors

With trusted partners who support our operations, such as:

• Website hosting and analytics providers
   

• CRM, email, and marketing automation platforms
   

• Payment processors
   

• Event or webinar platforms
   

These providers are contractually required to protect your data.

​

B. Business Transfers

If Signal & Noise undergoes a merger, acquisition, investment, or corporate restructuring, information may be transferred as part of that transaction.

 

C. Legal Requirements

We may disclose information if required to:

• Comply with applicable law or legal process
   

• Protect our rights, safety, or users
   

• Respond to lawful requests by public authorities
   

D. With Your Consent

In limited cases where we explicitly request your consent (e.g., sharing a testimonial or co-branded case study).

 

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Understand site performance
   

• Remember preferences
   

• Improve user experience
   

• Support analytics and marketing
   

You may control cookies through browser settings. If you block cookies, some site features may not function properly.

A separate Cookie Policy can be provided if you need it.

 

5. AI-Enabled Tools & Data Handling

As Signal & Noise launches Agentic AI products, we apply the following principles:

• You own your input data.
   

• Your data is not used to train models without explicit permission.
   

• Inputs and outputs may be temporarily processed for security, troubleshooting, or quality.
   

• We apply administrative, technical, and physical safeguards to protect data submitted to AI features.
   

If you use our AI tools through a third-party platform (e.g., OpenAI, Azure), your use may also be governed by that provider’s terms.

 

6. Data Security

We maintain industry-standard security measures designed to protect personal information, including:

• Encrypted connections (HTTPS/TLS)
   

• Secure access controls
   

• Third-party vendor risk evaluations
   

• Data minimization practices
   

• Monitoring and audit logging where applicable
   

No system is fully secure, but we take reasonable efforts to safeguard data.

 

7. Data Retention

We retain information for as long as necessary to:

• Deliver our Services
   

• Comply with legal obligations
   

• Maintain business records
   

• Enforce agreements
   

We delete or anonymize data when no longer required.

 

8. Your Privacy Rights

Depending on your location, you may have rights to:

• Access personal information
   

• Correct inaccurate information
   

• Request deletion of your data
   

• Opt out of marketing communications
   

• Restrict or object to processing
   

• Request a copy of your personal data
   

To exercise rights, email us at privacy@signalandnoise.ai.

You can opt out of marketing emails using the unsubscribe link in any Signal & Noise communication.

 

9. Children’s Privacy

Signal & Noise does not target or knowingly collect information from children under age 16. If we learn data was collected from a minor, we will delete it promptly.

 

10. International Data Transfers

Signal & Noise is based in the United States.
If you access our Services from outside the U.S., your information may be transferred to and processed in the United States or other locations where our service providers operate.

We use appropriate safeguards (such as contractual protections) when applicable.

 

11. Third-Party Websites & Links

Signal & Noise may link to external sites, tools, or services.
We are not responsible for the privacy practices of third-party websites. We encourage you to review their policies.

 

12. Changes to this Policy

We may update this Privacy Policy from time to time.
We will post the updated version on this page with the “Last Updated” date at the top.

Material changes will be communicated through the website or via email when appropriate.

 

13. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact:

Signal and Noise LLC
971 US Highway 202N Ste N
Branchburg, NJ 08876
Email: privacy@signalandnoise.ai
Website: www.signalandnoise.ai