The Complete Feed

As AI becomes the primary gateway to discovering brands online, traditional SEO is giving way to a new discipline: AI Visibility. In this episode, Leah Nurik, CEO and Co-Founder of Brandi AI, joins Signal & Noise to explore Generative Engine Optimization (GEO), how AI decides which brands to recommend, and what the shift from search engines to answer engines means for marketers, publishers, and the future of digital marketing.

Agentic media trading is moving from concept to real-world execution. This article examines the infrastructure buyers and publishers need to participate—and the discovery, protocol, execution, verification, settlement and governance layers taking shape around it. As the market automates, the industry may believe it is choosing software while actually choosing its next set of intermediaries.

The internet was built around attention. The next generation may be built around trust. In this episode, Nextdoor CEO and Co-Founder Nirav Tolia joins Signal & Noise to discuss how AI is reshaping local discovery, why trusted communities matter more than ever, the future of local journalism and advertising, and how technology can help people make better real-world decisions—not just spend more time online.

Dollar General may be one of America’s most underestimated media businesses. Austin Leonard, VP & GM of DG Media Network, joins Signal & Noise to reveal how DG is turning 21,000+ stores, billions of transactions and rich first-party data into a powerful retail media platform—and using AI to transform targeting, measurement, in-store media and customer experiences.

As brands use more customer data to power personalization and AI, broken permissions create experiences that feel repetitive, intrusive, and downright creepy. This article explores the “consent gap”—the distance between what customers believe they have allowed and what a company actually activates—and what marketing leaders must do to close it.

Programmatic advertising automated the transaction. AI may automate the negotiation. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Andrew Mole, CEO and Co-Founder of PubX, for a provocative conversation about agentic trading, publisher monetization, and what happens when AI agents begin representing both sides of the advertising market.

AI is making it possible to replace clunky dashboards, spreadsheets, and repetitive workflows with purpose-built internal applications. Lucas Longacre shares how he’s building hyper-focused tools at Inlightened—and why the next frontier of enterprise AI may be empowering teams to build software around the way they actually work.

Digital commerce is changing fast as AI reshapes how people discover and buy products. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Bryan House, CEO of Elastic Path, to discuss AI-powered product discovery, agentic commerce and the future of ecommerce. They explore B2B opportunities, composable commerce, payments, retail media and why AI could dramatically reduce the time and cost of implementing commerce platforms.

Four years into the AI era, intelligence has arrived—but the revolution we were promised hasn't. AI can pass the Turing Test, summon something resembling a “country of geniuses,” and transform how millions work, yet society remains remarkably familiar. Maybe AI isn't overhyped. Maybe we're simply underestimating how long it takes humanity to rebuild the world around a revolutionary technology.

In this special edition of Signal & Noise Live at AI Con, Lucas Longacre sits down with AI GovOps co-founder Ken Johnston to discuss what it really takes to scale AI safely. They explore the risks of “demo theater,” why companies need stronger testing, security and observability, and how AI is reshaping software development. Ken also explains why human experience and judgment remain essential as companies race to adopt increasingly powerful AI tools.

For years, the AI race has focused on building the smartest model. But the next competitive advantage may be the data and context that make every business unique. In this episode of Signal & Noise, Rio Longacre and Brett House sit down with Snowflake’s Eddie Drake to explore AI governance, the Marketing Context Layer, and protecting proprietary intelligence. They also discuss Data Clouds, AI agents, token economics, and what the future of enterprise AI could look like.

At sixteen, Quinn Harrington traded a McDonald’s visor for a lifeguard whistle—and accidentally discovered entrepreneurship, positioning, and the power of charging for value. In this personal essay, she reflects on the backyard swim lessons that taught her what customers really buy: attention, trust, relationships, and someone willing to say, “I’ve got you.”

Mick Rigby founded Yodel Mobile before Apple launched the App Store. Nearly two decades later, he joins Signal & Noise to explain why installs are not growth—and why the real battle begins after download. We discuss retention, lifetime value, AI-driven discovery, privacy, the evolution of app marketing, and what nineteen years in mobile have taught him about building apps people choose, keep, and use.

As AI reshapes personalization and customer engagement, consent can no longer live in a static compliance system. This article explores why permission is becoming the critical layer that determines whether customer data can be used responsibly—and how brands can build trusted, AI-ready customer intelligence.

Marketing technology and advertising are converging faster than ever. Anna Mourão, Global Marketing Technology and Customer Data leader with experience through four FORTUNE 500 companies , joins Signal & Noise to discuss how global brands activate first-party data, partner with media teams, navigate the evolving CDP landscape, and prepare for an AI-driven future. It's a candid, brand-side perspective on customer data, enterprise AI, and why the traditional MarTech stack is be

Advertising has never had more data, but less certainty. In this episode of Signal & Noise, Joanna Drews, Co-Founder & CEO of HyphaMetrics, joins Brett House and Rio Longacre to explore why traditional attribution is breaking down, what MMM still misses, and how AI, panels, and cross platform measurement are reshaping the future of advertising. Better decisions in the AI era start with better measurement.

Artificial intelligence isn’t just changing how marketers work—it’s redefining the profession itself. As AI automates execution, a new role is emerging: the Marketing Engineer. This article explores why marketing is becoming an engineering discipline, how AI is reshaping marketing organizations, and why the future belongs to those who can design intelligent systems where humans and AI work together to create customer value.

What does Alexander Hamilton have to do with modern leadership? More than you might think. Drawing inspiration from the first U.S. Treasury Secretary, Quinn Harrington explores why the greatest leaders don’t just solve problems—they build systems that outlast them. It’s a thoughtful reflection on legacy, leadership, and designing organizations that thrive long after you’ve stepped away.

Mobile advertising has become one of digital marketing’s biggest innovation engines, but its future may be defined less by targeting and more by creative. Alex Merutka, Founder & CEO of CRAFTSMAN+, joins Signal & Noise to share lessons from helping build AppLovin, why he left before its IPO to launch his own company, and how AI, playable ads, and creative intelligence are reshaping performance marketing.

What happens when AI stops assisting marketers—and starts becoming the marketing team? Brett House and Rio Longacre sit down with Uplane CEO Julius Körfgen to explore the rise of autonomous marketing. From AI-powered strategy and creative to media buying and optimization, they discuss why the future belongs to end-to-end AI systems, how marketing teams will evolve, and why human creativity will matter more than ever.

Databricks’ CustomerLake is more than another CDP. It signals a shift from data gravity to decision gravity, as data clouds evolve from passive systems of record into platforms that interpret customer context, choose actions, and execute them. The CDP may not disappear, but it is increasingly being absorbed into the enterprise data and AI foundation.

We're entering an economy where expertise may matter more than information. In this episode of Signal & Noise, Krish Raja and Quadran CEO Dan Pratl explore how AI could help people preserve, verify, and monetize their judgment—and what that means for careers, organizations, and the future of knowledge work.

AI won’t kill music—it will redefine it. As AI-generated artists and labels emerge, the competitive advantage shifts from creating songs to orchestrating stories, communities, and cultural moments. Algorithms can optimize for engagement, but they can’t replace human judgment, taste, or restraint. The future belongs to creative directors who know when to embrace AI—and when to say no before every idea becomes the musical equivalent of a Salt & Vinegar donut.

As AI becomes a bigger part of everyday life, the conversation is shifting from what the technology can do to how it will change the way we live and work. In this episode of Signal &Noise, Rio Longacre and Brett House sit down with Adaly AI Founder & CEO Kyle Csik to explore enterprise AI, data infrastructure, human judgment, and the opportunities and challenges that come with an increasingly AI-driven world.