The old martech stack is not just messy. It is starting to get in the way. In this GTM Slop piece, Brett House breaks down Scott Brinker’s new report on the AI-era martech stack and explains why the shift from rigid stacks to composable systems matters for speed, integration, data, and growth. The real advantage will not come from buying more tools. It will come from building a growth system that moves faster, decides better, and executes with less friction.

UX isn’t being redesigned—it’s being replaced. As AI shifts systems from navigation to action, interfaces fade and design moves upstream. This piece explores the collapse of traditional UX, the rise of agentic systems, and why the future of design is about orchestrating outcomes—not building screens.

What if your next biggest competitor is not another vendor, but Claude Code deciding your category does not need to be bought at all? This piece looks at how coding agents are starting to shape technical vendor selection, why that changes GTM, and what B2B software and AI companies need to do now to avoid getting bypassed before a salesperson ever gets involved.