The Complete Feed

In Part 2 of our ad fraud series, Brett and Rio go deeper with Dr. Augustine Fou — and it gets uncomfortable. This isn't just about bots. It's about the system that profits from them: hidden take rates, spoofed supply, and "performance" that's often fabricated. Then: agentic AI. Because broken inputs don't get fixed by automation — they scale. Who's getting paid? And how much are they taking?

Who wins and who loses when media buying goes agentic? AdCP isn’t just a new protocol—it’s a shift in where media decisions happen. As allocation moves upstream from auctions to agent-driven negotiation, DSPs, SSPs, publishers, and agencies all face structural disruption. This isn’t about better automation. It’s about control—and a fundamental reshaping of how the market operates.

The current market is full of adjacent providers and short on anyone willing to own the full chain between product value and commercial execution. What fills that gap is not just strategy and not just execution. It is GTM Intelligence. By GTM Intelligence, I don't mean RevOps dashboards, sales intelligence, or pipeline inspection tools. I mean the decisioning layer that determines what matters, what deserves focus, what the market needs to hear, and where the commercial

UX isn’t being redesigned—it’s being replaced. As AI shifts systems from navigation to action, interfaces fade and design moves upstream. This piece explores the collapse of traditional UX, the rise of agentic systems, and why the future of design is about orchestrating outcomes—not building screens.

What if your next biggest competitor is not another vendor, but Claude Code deciding your category does not need to be bought at all? This piece looks at how coding agents are starting to shape technical vendor selection, why that changes GTM, and what B2B software and AI companies need to do now to avoid getting bypassed before a salesperson ever gets involved.

What if dashboards are dying—and analytics is becoming more human? In this episode of Signal & Noise, Brett House and Rio Longacre talk with Adam Greco about “Vibe Analytics,” a future where AI, natural language, and warehouse-native stacks replace rigid dashboards. They explore how this shift could democratize analytics, impact tools like Adobe and Amplitude, and reshape how marketers, analysts, and data teams measure and use data.

For fifteen years, advertising has revolved around real-time auctions. But as agentic AI and protocols like AdCP emerge, machines can now reason, remember, and negotiate—not just bid. This shift could move value upstream into continuously negotiated, agent-to-agent deals, relegating open exchanges to clearing remnant supply. The result: a market defined less by speed and auctions, and more by automated, machine-executed negotiation.

In this episode of Signal & Noise, hosts Rio and Brett sit down with Crystal Santos Wallace for a candid conversation about what AI is actually doing inside modern agencies. Drawing on her experience across global holdcos and at Omnicom Group and Acxiom, Crystal explains why AI doesn’t fix broken data — it amplifies it. They explore the shift from monolithic platforms to agent-orchestrated systems, why governance is becoming mission-critical, and how synthetic audiences and

The marketing industry spends more than $4,000 per U.S. household every year. Analysts estimate that 20–30% of that spend may be lost to waste, inefficiency, and outright fraud — tens of billions of dollars annually. So here’s the uncomfortable question: If everyone knows the plumbing is broken… Why does the system keep running? In this episode of Signal & Noise, Rio Longacre and Brett House sit down with ⁠Sarah Caputo⁠ & ⁠David Nyurenberg⁠ to unpack what rarely gets said out