The Complete Feed

Mike Vincenzino shares the story behind building Kindora, a family operating system inspired by caring for his mother with dementia. This piece reframes caregiving as a systems problem—and argues that while we’ve built powerful tools for companies, families are still left managing chaos with fragmented, inadequate tech.

The old martech stack is not just messy. It is starting to get in the way. In this GTM Slop piece, Brett House breaks down Scott Brinker’s new report on the AI-era martech stack and explains why the shift from rigid stacks to composable systems matters for speed, integration, data, and growth. The real advantage will not come from buying more tools. It will come from building a growth system that moves faster, decides better, and executes with less friction.

UX isn’t being redesigned—it’s being replaced. As AI shifts systems from navigation to action, interfaces fade and design moves upstream. This piece explores the collapse of traditional UX, the rise of agentic systems, and why the future of design is about orchestrating outcomes—not building screens.

AdTech has powerful tech but weak marketing. In this Signal & Noise episode, Joe Zappa (Sharp Pen Media) explains why CEOs must lead messaging with clear beliefs—not jargon. Learn how to stand out in a crowded market, build strong narratives, avoid “AI slop,” and turn authenticity into a competitive advantage.

Lucas Longacre joins Signal & Noise and debuts with Zach Grumet to explore product management, leadership, and “structuring ambiguity.” They cover unclear problems, team friction, decision-making, and how AI is reshaping product development. Featuring insights from FinTech, HealthTech, and SaaS, this episode highlights why strong product leaders focus on clarity—not just shipping features—in an increasingly complex landscape.

What if your next biggest competitor is not another vendor, but Claude Code deciding your category does not need to be bought at all? This piece looks at how coding agents are starting to shape technical vendor selection, why that changes GTM, and what B2B software and AI companies need to do now to avoid getting bypassed before a salesperson ever gets involved.

The agency model is splitting. Some holdcos are evolving into integrated operating companies built on data, platforms, and AI. Others remain loosely connected portfolios of services. As media becomes automated and margins compress, the winners will be those who own the infrastructure behind marketing — not just the execution in front of it.

What if dashboards are dying—and analytics is becoming more human? In this episode of Signal & Noise, Brett House and Rio Longacre talk with Adam Greco about “Vibe Analytics,” a future where AI, natural language, and warehouse-native stacks replace rigid dashboards. They explore how this shift could democratize analytics, impact tools like Adobe and Amplitude, and reshape how marketers, analysts, and data teams measure and use data.

Most B2B software and AI product launches fail due to weak go-to-market execution—not product quality. Companies struggle to translate value into a clear story, target audience, and proof, creating “GTM slop.” Success requires strong narrative, alignment across teams, focused ICP, and real market readiness—not just campaigns, content, or hype.

Customer Data Platforms are entering a new phase — not convergence, but fragmentation. This article explores four emerging futures for the CDP: the Agentic Control Plane, the Intelligent Marketing Platform, the Unified Experience Stack, and the AI-Ready Data Layer. Each reflects a different vision for how AI, data, and marketing operations will evolve—and what role the CDP may play in the years ahead.

What if dashboards are dying—and analytics is becoming more human? In this episode of Signal & Noise, Brett House and Rio Longacre talk with Adam Greco about “Vibe Analytics,” a future where AI, natural language, and warehouse-native stacks replace rigid dashboards. They explore how this shift could democratize analytics, impact tools like Adobe and Amplitude, and reshape how marketers, analysts, and data teams measure and use data.

At RampUp in San Francisco, hosted by LiveRamp, industry leaders gathered to discuss the future of identity, data collaboration, retail media, and AI in advertising. In this Signal & Noise episode, hosts recap the event and share insights from top AdTech voices on how privacy, data, and AI are reshaping modern marketing.

For fifteen years, advertising has revolved around real-time auctions. But as agentic AI and protocols like AdCP emerge, machines can now reason, remember, and negotiate—not just bid. This shift could move value upstream into continuously negotiated, agent-to-agent deals, relegating open exchanges to clearing remnant supply. The result: a market defined less by speed and auctions, and more by automated, machine-executed negotiation.

The Shift: The most valuable skill in 2026 isn’t writing code — it’s describing what you want clearly enough that AI can build it for you. The Proof: MIT named “generative coding” one of its 10 Breakthrough Technologies of 2026. AI now writes 30% of Microsoft’s code and over 25% of Google’s. The Catch: The “just vibe it” takes are dangerously incomplete. The real skill behind AI-assisted building is something nobody’s talking about — and it’s something you can learn.

In this episode of Signal & Noise, hosts Rio and Brett sit down with Crystal Santos Wallace for a candid conversation about what AI is actually doing inside modern agencies. Drawing on her experience across global holdcos and at Omnicom Group and Acxiom, Crystal explains why AI doesn’t fix broken data — it amplifies it. They explore the shift from monolithic platforms to agent-orchestrated systems, why governance is becoming mission-critical, and how synthetic audiences and

The marketing industry spends more than $4,000 per U.S. household every year. Analysts estimate that 20–30% of that spend may be lost to waste, inefficiency, and outright fraud — tens of billions of dollars annually. So here’s the uncomfortable question: If everyone knows the plumbing is broken… Why does the system keep running? In this episode of Signal & Noise, Rio Longacre and Brett House sit down with ⁠Sarah Caputo⁠ & ⁠David Nyurenberg⁠ to unpack what rarely gets said out

After a blockbuster Q4 2025, AppLovin has cemented itself as AdTech’s most valuable — and polarizing — company. Explosive ad growth and margin expansion suggest its AI engine is working. But success brings scrutiny. With Meta looming over in-game and performance budgets, the real question is whether an independent optimization layer can keep scaling inside a world dominated by walled gardens.

Part 2 of this series. If you haven’t watched Part 1, start there for the core framework on aligning GTM and CX as one operating system. In this episode, we look at real-world examples of companies that either connect—or fracture—GTM and customer experience. We reference operator-driven clarity at DoubleVerify, premium ecosystem consistency at Apple, channel fragmentation in Auto, mature orchestration at Flywheel, and competitive GTM tempo from OpenAI. We also touch on Servic

GTM is not messaging. It’s the operating system that turns value into adoption. GTM is the promise you make to the market. Customer experience is the proof the customer lives with. When GTM and CX are disconnected, you get three predictable failures: Story drift: sales sells one thing, onboarding delivers another, CS explains the gap Adoption drag: the product may be good, but the experience doesn’t get users to value fast enough Trust decay: customers don’t renew based on

For the past year, Brett House and I have been building something we believe this industry has been missing. Today, we officially launch Signal & Noise. This isn’t just a podcast or a website. It’s a platform for real conversations about the future of advertising, marketing, media, and technology—without the buzzwords or recycled narratives. We curate operators: founders, builders, and practitioners with real accountability and real scars. Signal & Noise brings together candi

Today, we officially launch Signal & Noise. Co-founded with Rio Longacre, this is not another marketing content brand. It’s a no-BS media company built by operators—for operators. In an industry drowning in hype, frameworks, and performative AI narratives, we’re focused on what actually matters. Signal & Noise brings together candid podcast conversations, an editorial desk, an executive contributor network, and live events designed to surface real insight from founders,

The marketing industry spends more than $4,000 per U.S. household every year. Analysts estimate that 20–30% of that spend may be lost to waste, inefficiency, and outright fraud — tens of billions of dollars annually. So here’s the uncomfortable question: If everyone knows the plumbing is broken… Why does the system keep running? In this episode of Signal & Noise, Rio Longacre and Brett House sit down with ⁠Sarah Caputo⁠ & ⁠David Nyurenberg⁠ to unpack what rarely gets said out

Commerce media is exploding—projected to surpass $100B in US ad spend by 2028—but beneath the hype, a harder question is emerging: is this truly incremental growth, or just a rebranded tax on brand dollars? In this episode of Signal & Noise, hosts Rio Longacre and Brett House sit down with Amie Owen, Global Chief Commerce Officer at IPG Mediabrands, to cut through the noise surrounding retail and commerce media. With Amazon and Walmart controlling roughly 80-85% of U.S. retai

The Cost of Keeping Quiet exposes how silence enables billions in media waste and fraud. Drawing on firsthand experience, Sarah Caputo and David Nyurenberg reveal how incentives, platform dependency, and industry opacity discourage scrutiny. Their message is clear: until buyers and tech leaders challenge the system, hidden costs will persist—and consumers will keep paying the price.