POSSIBLE 2026 Day 2: Where AI Meets the Real Operating System of Marketing

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Day 2 of POSSIBLE in Miami was Signal & Noise at full speed—filming live from the Press Room, sitting down with some of the sharpest operators across adtech, martech, and AI. If Day 1 was about setting the stage, Day 2 was about how it actually works—the systems, tradeoffs, and rewiring happening underneath the industry.

Here’s who we spoke with—and what they unpacked:

• Adam Heimlich (Chalice AI) — Agentic media buying, containerized decisioning, fixing broken DSP models

• Ana Mourão (Black & Decker) — First-party data activation, martech–adtech convergence, retail media

• Mike Finnerty (Mutinex) — AI-powered MMM, incrementality at speed, killing “great but late” measurement

• Xander Kotsatos (Aqfer) — Zero-copy data, infrastructure economics, data pipelines as the new moat

• David Nyurenberg (InterMedia Advertising) — Digital evolution, agency strategy, performance realities

• Doug Lauretano (Tuple) — DSP reinvention, supply path inefficiencies, unlocking “lost” inventory

• Neej Gore (Zeta Global) — Identity graphs, decisioning systems, AI as the marketing brain

• Sara Martinez (Tracer) & Vinny Rinaldi (Hershey’s) — Semantic layers, measurement clarity, brand execution

• Jill Randell (Fuse) — AI for insights, fixing broken dashboards, trust in data

• Tom Koch (TwelveLabs) — Video understanding AI, multimodal models, unlocking unstructured data 
  

The big themes from Day 2:

This wasn’t surface-level AI hype. The throughline was clear:

• AI is moving from tools → systems → decisioning layers

• Data is still the bottleneck (and the battleground)

• The stack is collapsing into “operating systems”

• Measurement is being rebuilt from first principles

• The open web vs. walled gardens fight is evolving—not ending
  

Across every conversation, one idea kept coming up:

The winners won’t just use AI—they’ll re-architect around it.

From agentic trading models to real-time MMM, from identity graphs to video intelligence, Day 2 showed what the industry looks like when you zoom past the buzzwords and into the machinery.

And it’s clear:

The future of marketing isn’t just automated—it’s negotiated, orchestrated, and deeply data-native.

This compilation brings together the sharpest insights, debates, and moments from the floor.👉 Want the full conversations? Each interview is available individually on our YouTube channel. About Possible 2026 Possible is one of the fastest-growing gatherings in media, marketing, and technology—bringing together brands, platforms, agencies, and innovators to define what’s next. More from Day 3 coming soon.