The Complete Feed

Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.

POSSIBLE 2026 Day 2: Where AI Meets the Real Operating System of Marketing

Day 2 of POSSIBLE 2026 features Signal & Noise live from Miami, with top voices across adtech, martech, and AI. Topics include agentic media buying, first-party data, AI-driven measurement, identity, and infrastructure. Key themes: AI as decisioning systems, data bottlenecks, stack consolidation, and rebuilding measurement—showing how marketing is being re-architected for a data-native future.

May 6

The Activation Gap: Rob McLaughlin on Why First-Party Data Still Isn’t Moving the Needle

First-party data is widely valued—but rarely used in media. In Signal & Noise, Rob McLaughlin (explains why less than 3% of spend leverages it. The issue isn’t tools—it’s a broken model. Learn how brands can activate data directly from their cloud, reduce costs, improve speed, and shift from moving data to moving signals for better performance.

Apr 27

The Old MarTech Stack Is Breaking, Part I: Semantic Layers Are the New Keeper of Data and Advertising Coherence with Leighton Welch & Sarah Martinez from Tracer

In this episode of Signal & Noise, Tracer’s Leighton Welch and Sarah Martinez explore how enterprise stacks are shifting to data-first, with the semantic layer at the core. We unpack five key trends—from warehouse-native architecture to AI readiness—and why success depends on shared, trusted data. Key takeaway: AI doesn’t fix bad data—it exposes it.

Apr 8