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The Old MarTech Stack Is Breaking, Part I: Semantic Layers Are the New Keeper of Data and Advertising Coherence with Leighton Welch & Sarah Martinez from Tracer

The Old MarTech Stack Is Breaking, Part I: Semantic Layers Are the New Keeper of Data and Advertising Coherence with Leighton Welch & Sarah Martinez from Tracer

The Old MarTech Stack Is Breaking, Part I: Semantic Layers Are the New Keeper of Data and Advertising Coherence with Leighton Welch & Sarah Martinez from Tracer

In this episode of Signal & Noise, Tracer’s Leighton Welch and Sarah Martinez explore how enterprise stacks are shifting to data-first, with the semantic layer at the core. We unpack five key trends—from warehouse-native architecture to AI readiness—and why success depends on shared, trusted data. Key takeaway: AI doesn’t fix bad data—it exposes it.

2 days ago

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