The Complete Feed

Day 4 closes out Signal & Noise’s first Cannes Lions with conversations that capture where marketing is headed next. From AI agents and ad fraud to transparency, identity, enterprise transformation, and publisher innovation, Rio Longacre, Brett House, and Krish Raja speak with leaders from Dstillery, CHEQ, Stagwell Marketing Cloud, Chili Piper, Credera, and more to wrap up an unforgettable week at Cannes Lions 2026.

Day 3 at Cannes Lions 2026 brought some of the week's most insightful conversations from Hearst House. Signal & Noise sat down with leaders from Experian, Klarna, Zeta Global, Hearst, ID5, Real Chemistry, Omnicom Media Group Health, and MediaRadar to explore AI deployment, identity, healthcare innovation, measurement, and why trusted data and premium content are becoming more valuable as the industry moves from AI experimentation to real-world execution.

Final day of POSSIBLE 2026 in Miami shifts from hype to clarity. Leaders highlight AI’s move from tools to systems—driving agentic workflows, orchestration, and infrastructure. Key themes: control layers, governance, multichannel gaps, composable CDPs, and the fall of legacy AdTech. The takeaway: this isn’t future-state—AI transformation is already here, and the industry is racing to catch up.

Day 2 of POSSIBLE 2026 features Signal & Noise live from Miami, with top voices across adtech, martech, and AI. Topics include agentic media buying, first-party data, AI-driven measurement, identity, and infrastructure. Key themes: AI as decisioning systems, data bottlenecks, stack consolidation, and rebuilding measurement—showing how marketing is being re-architected for a data-native future.

Recorded live at POSSIBLE 2026 in Miami, this Signal & Noise episode features top leaders in advertising, media, data, and AI. Through rapid interviews, experts explore AI monetization, CTV, ad quality, creator ecosystems, and brand trust. Key takeaway: innovation isn’t the problem—execution is. Watch full interviews on YouTube.

The current market is full of adjacent providers and short on anyone willing to own the full chain between product value and commercial execution. What fills that gap is not just strategy and not just execution. It is GTM Intelligence. By GTM Intelligence, I don't mean RevOps dashboards, sales intelligence, or pipeline inspection tools. I mean the decisioning layer that determines what matters, what deserves focus, what the market needs to hear, and where the commercial

The old martech stack is not just messy. It is starting to get in the way. In this GTM Slop piece, Brett House breaks down Scott Brinker’s new report on the AI-era martech stack and explains why the shift from rigid stacks to composable systems matters for speed, integration, data, and growth. The real advantage will not come from buying more tools. It will come from building a growth system that moves faster, decides better, and executes with less friction.

What if your next biggest competitor is not another vendor, but Claude Code deciding your category does not need to be bought at all? This piece looks at how coding agents are starting to shape technical vendor selection, why that changes GTM, and what B2B software and AI companies need to do now to avoid getting bypassed before a salesperson ever gets involved.

Most B2B software and AI product launches fail due to weak go-to-market execution—not product quality. Companies struggle to translate value into a clear story, target audience, and proof, creating “GTM slop.” Success requires strong narrative, alignment across teams, focused ICP, and real market readiness—not just campaigns, content, or hype.

Part 2 of this series. If you haven’t watched Part 1, start there for the core framework on aligning GTM and CX as one operating system. In this episode, we look at real-world examples of companies that either connect—or fracture—GTM and customer experience. We reference operator-driven clarity at DoubleVerify, premium ecosystem consistency at Apple, channel fragmentation in Auto, mature orchestration at Flywheel, and competitive GTM tempo from OpenAI. We also touch on Servic

GTM is not messaging. It’s the operating system that turns value into adoption. GTM is the promise you make to the market. Customer experience is the proof the customer lives with. When GTM and CX are disconnected, you get three predictable failures: Story drift: sales sells one thing, onboarding delivers another, CS explains the gap Adoption drag: the product may be good, but the experience doesn’t get users to value fast enough Trust decay: customers don’t renew based on

Today, we officially launch Signal & Noise. Co-founded with Rio Longacre, this is not another marketing content brand. It’s a no-BS media company built by operators—for operators. In an industry drowning in hype, frameworks, and performative AI narratives, we’re focused on what actually matters. Signal & Noise brings together candid podcast conversations, an editorial desk, an executive contributor network, and live events designed to surface real insight from founders,

From the show floor to the executive suites, CES 2026 wasn’t just another technology expo — it was a global turning point for AI, media, data, and the future of digital experiences. In this special edition of Signal & Noise, co-hosts Rio Longacre and Brett House bring you their top takeaways, on-the-ground interviews, and operator-first analysis straight from Las Vegas. In this finale episode of our CES series, Rio and Brett break down how AI has moved from feature to foundat

Recorded live in Las Vegas during CES 2026, this special Signal & Noise conversation brings together Rio Longacre and Brett House with one of the industry’s most trusted—and outspoken—voices: Lou Paskalis. In this wide-ranging discussion, Lou digs into the future of the industry in light of the rise of a tidal wave of AI-generated content, synthetic versus authentic signals, regulatory changes versus human discernment, and how trust is shifting from institutions to people...

What actually mattered at AWS re:Invent 2025—once the keynotes ended and the hype faded? In this belated, boots-on-the-ground debrief from Las Vegas, Signal & Noise hosts Brett House and Rio Longacre break down the real signals from re:Invent 2025, drawing on executive conversations, daily floor recaps, and firsthand time with partners and practitioners across the ecosystem. Joined throughout by Credera's Alyssa Furth, the episode focuses less on announcements, and more on wh