The Complete Feed

Mick Rigby founded Yodel Mobile before Apple launched the App Store. Nearly two decades later, he joins Signal & Noise to explain why installs are not growth—and why the real battle begins after download. We discuss retention, lifetime value, AI-driven discovery, privacy, the evolution of app marketing, and what nineteen years in mobile have taught him about building apps people choose, keep, and use.

Marketing technology and advertising are converging faster than ever. Anna Mourão, Global Marketing Technology and Customer Data leader with experience through four FORTUNE 500 companies , joins Signal & Noise to discuss how global brands activate first-party data, partner with media teams, navigate the evolving CDP landscape, and prepare for an AI-driven future. It's a candid, brand-side perspective on customer data, enterprise AI, and why the traditional MarTech stack is be

Advertising has never had more data, but less certainty. In this episode of Signal & Noise, Joanna Drews, Co-Founder & CEO of HyphaMetrics, joins Brett House and Rio Longacre to explore why traditional attribution is breaking down, what MMM still misses, and how AI, panels, and cross platform measurement are reshaping the future of advertising. Better decisions in the AI era start with better measurement.

Mobile advertising has become one of digital marketing’s biggest innovation engines, but its future may be defined less by targeting and more by creative. Alex Merutka, Founder & CEO of CRAFTSMAN+, joins Signal & Noise to share lessons from helping build AppLovin, why he left before its IPO to launch his own company, and how AI, playable ads, and creative intelligence are reshaping performance marketing.

What happens when AI stops assisting marketers—and starts becoming the marketing team? Brett House and Rio Longacre sit down with Uplane CEO Julius Körfgen to explore the rise of autonomous marketing. From AI-powered strategy and creative to media buying and optimization, they discuss why the future belongs to end-to-end AI systems, how marketing teams will evolve, and why human creativity will matter more than ever.

We're entering an economy where expertise may matter more than information. In this episode of Signal & Noise, Krish Raja and Quadran CEO Dan Pratl explore how AI could help people preserve, verify, and monetize their judgment—and what that means for careers, organizations, and the future of knowledge work.

As AI becomes a bigger part of everyday life, the conversation is shifting from what the technology can do to how it will change the way we live and work. In this episode of Signal &Noise, Rio Longacre and Brett House sit down with Adaly AI Founder & CEO Kyle Csik to explore enterprise AI, data infrastructure, human judgment, and the opportunities and challenges that come with an increasingly AI-driven world.

Gaming isn't just entertainment anymore—it's become the blueprint for modern consumer technology. In this episode of Signal & Noise, Phylicia Koh, General Partner at Play Ventures, explains how gaming principles are reshaping everything from productivity apps to advertising. We explore AI-driven creative production, the rise of "playable apps," agentic advertising, and why the next trillion-dollar opportunity may be a trusted AI agent representing consumers.

What if the best way to future-proof your career isn't learning another AI tool—but learning to think like a hacker? Executive Voice Krish Raja sits down with technology executive and startup operator Alanna Laforet to explore career reinvention, curiosity, AI, and why adaptability is becoming every professional's greatest advantage. From startup failures to portfolio careers, this conversation offers practical advice for staying resilient in a rapidly changing world.

What happens when AI transforms an entire city? In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Denver's Chief AI & Information Officer, Suma Nallapati, to explore how AI is improving citizen services, strengthening public trust, and reshaping government. From Denver's AI assistant Sunny to responsible governance and the future of smart cities, this conversation reveals how AI can serve people—not just businesses.

Every AI breakthrough starts with something less glamorous than the latest model: clean, trustworthy data. In this episode of Signal & Noise, Hyatt's Jer Tippets joins Brett House and Rio Longacre to explain why data quality, governance, identity, and privacy are the real foundation of AI. From customer identity and CDPs to personalization and digital measurement, this conversation explores what brands need to get right before AI can truly deliver.

For years, digital advertising has optimized for cheaper impressions, stronger identity signals, and higher ROAS—but what if it's been overlooking the quality of the media itself? In this episode of Signal & Noise, Rio Longacre and Brett House are joined by Erez Levin, Founder of Emmett Advisory, to explore why media quality may be the industry's missing performance signal. They discuss attention, CTV, attribution, AI, and why marketers must rethink what truly drives advertis

The future of digital advertising may have just taken a major step forward. Following Boostr and Vox Media’s landmark agentic media buy using AdCP, Patrick O’Leary joins Signal & Noise to explain how AI agents negotiated a real media transaction, what humans still controlled, and why this could reshape buying, selling, and the economics of digital advertising. If you want to understand where agentic trading is headed, this conversation is essential.

Attribution was supposed to make marketing measurable. Instead, privacy changes, signal loss, and walled gardens have made it harder than ever to know what's actually driving results. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Brian Quinn, President & GM of AppsFlyer, to explore the future of attribution, fraud, clean rooms, AI, and why the industry's most trusted metrics may deserve a second look.

Colorado has become ground zero in the debate over how to regulate AI without slowing innovation. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Srinivas "Chinnu" Parinandi of the University of Colorado Boulder to explore AI regulation, privacy laws, technology policy, and data centers. The conversation examines how today's policy decisions could shape America's competitiveness, innovation, and the future of AI.

What happens when being yourself becomes your biggest competitive advantage? In his first solo Signal & Noise episode, Krish Raja sits down with Justin Kramm, Founder & Creative Director of Shit Show Creative, for a conversation that blends humor with genuine insight. They explore authenticity, creativity, AI, LinkedIn, Cannes Lions, and why embracing your unique voice can open doors, build community, and create opportunities no polished corporate persona ever could.

Day 4 closes out Signal & Noise’s first Cannes Lions with conversations that capture where marketing is headed next. From AI agents and ad fraud to transparency, identity, enterprise transformation, and publisher innovation, Rio Longacre, Brett House, and Krish Raja speak with leaders from Dstillery, CHEQ, Stagwell Marketing Cloud, Chili Piper, Credera, and more to wrap up an unforgettable week at Cannes Lions 2026.

Day 3 at Cannes Lions 2026 brought some of the week's most insightful conversations from Hearst House. Signal & Noise sat down with leaders from Experian, Klarna, Zeta Global, Hearst, ID5, Real Chemistry, Omnicom Media Group Health, and MediaRadar to explore AI deployment, identity, healthcare innovation, measurement, and why trusted data and premium content are becoming more valuable as the industry moves from AI experimentation to real-world execution.

Signal & Noise is live from Cannes Lions 2026 with Rio Longacre, Krish Raja, and Brett House. Recorded at Hearst House, this special compilation features conversations with leaders across media, advertising, and marketing on the biggest trends shaping the industry—from agency transformation and premium TV to creativity, measurement, healthcare marketing, and the future of brand building.

For weeks, reports suggested Publicis was exploring a relationship with Hightouch following its acquisition of LiveRamp. In this special Signal & Noise Signal Break, Hightouch CEO Tejas Manohar publicly confirms those discussions for the first time. Brett House, Rio Longacre, and Tejas explore what it could mean for identity, composable CDPs, AI, activation, and the future of marketing infrastructure.