The Complete Feed

Filmed live at Advertising Week 2026 at MCM Studios in New York City, Incubeta’s Adam Woods and Amy Crowther join Rio Longacre and Brett House to explore the agency operating system. They discuss how AI is reshaping agency work, connecting creative and media, protecting client-owned intelligence, and shifting the value equation from billable hours to measurable business outcomes.

Filmed live at Advertising Week 2026 at MCM Studios in New York City, Brandon Mikolaski of Forbes Creator Network joins Rio Longacre and Brett House to explore creative judgment in the AI era. From creator credibility and audience trust to automation and creative leadership, they discuss where AI helps—and why human taste, experience, and originality still matter.

Eric Tilbury is an AdTech voice with an operator’s receipts. The Inuvo programmatic leader joins Brett and Rio to explain how DSP filtering shapes campaigns before bidding begins, why many ID-free tests never reach ID-free inventory, how to verify real CTV supply, and where iOS inventory may be mispriced. They also trace Eric’s journey from practitioner to industry teacher—and the 4:30 a.m. discipline behind it.

Publicis’s planned acquisition of LiveRamp has put neutral advertising infrastructure in play. ID5 co-founder and CEO Mathieu Roche returns after his Cannes conversation with Rio to map the real replacement job: onboarding, identity, clean rooms, activation, measurement, governance, and publisher distribution. Brett and Rio also examine ID5’s TrueData acquisition, its work with Optable and other pub-tech partners, and whether a coalition of specialists can replace an embedded

Wyoming’s data center boom promises investment, jobs and tax revenue. The benefits must reach residents. Dawson Kluesner joins Brett and Rio to examine power, water, emissions, noise and heat, compare Wyoming with Colorado, and explore opposition across party lines. A Civil Noise conversation about the commitments behind durable local growth.

After two decades in Silicon Valley, veteran marketer Gregory Kennedy moved to Seattle, went independent, and built Vibe Your SaaS—using AI, memes, sharp opinions, and relentless publishing to turn a small online presence into millions of monthly impressions. Brett and Rio ask why memes work, when controversy becomes a liability, whether AI is liberating marketing or flooding it with sameness, and what Seattle must do to become a truly founder-friendly city.

Kurt Donnell left M&A law for digital media and became the first CEO of Freestar, helping scale it into a global publisher monetization business. Now the open web faces a harder test: declining search traffic, AI answer engines, fragmented AdTech, and advertiser dollars moving to simpler closed platforms. Can radical transparency restore trust, what publishers should demand from AI companies, and whether Freestar’s new pubOS creates real leverage—or merely manages declines.

Advertising legend Rishad Tobaccowala joins Brett House and Rio Longacre for a wide-ranging conversation on AI, reinvention, agencies, and the future of work. Drawing on four decades at Publicis, Rishad explores why AI transformation is really organizational transformation, how careers are becoming more fluid, and what human skills will matter most in an age of abundant intelligence.

Bryan Leach left a Supreme Court clerkship and a successful legal career to build Ibotta from Denver. The company grew from a cash-back app into a promotions network reaching more than 200 million consumers—and completed Colorado’s largest technology IPO. Brett and Rio ask how Ibotta really makes money, whether redemptions prove incremental sales, what LiveLift and the Uber partnership change, and whether Colorado remains a place where ambitious founders can build at national

Alex Collmer built Vidmob on a provocative idea: advertising creative should be measurable without becoming mechanical. Now, as generative AI makes content nearly infinite, Vidmob is moving its creative intelligence into assistants, agents, APIs, and media workflows through Vidmob360. Brett and Rio ask what creative data can truly prove, whether optimization produces sameness, why Alex handed over the CEO role, and what humans must still control when machines begin making and

Jeffrey Cohen had a front-row seat as Amazon Ads became a global advertising giant. Now, as Chief Business Development Officer at Skai, he is working on the harder next chapter: making fragmented commerce media measurable, interoperable, and ready for AI agents. Brett and Rio ask what Amazon got right, why attributed sales are not the same as incremental sales, what Skai’s Celeste AI and agent-native platform can actually do, and who controls the budget when machines start ma

AI agents can access more data than ever—but who decides what they are allowed to do with it? Brett and Rio sit down with SafeGuard Privacy CEO Richy Glassberg to explore why privacy is becoming a permission layer for the AI era. They discuss consent, vendor diligence, machine-readable authority, and how auditable privacy infrastructure can help companies innovate responsibly while building customer trust.

Everyone is talking about AI… but very few people have spent decades building AI systems that millions actually use. In this episode, Zohar Karu, Head of AI at Taelor and former Chief Data Officer at eBay, joins Signal & Noise to explore why AI transformation is really organizational transformation. We discuss personalization, enterprise adoption, trust, and why the companies that win with AI won’t necessarily have the best models—they’ll build the products and cultures peopl

Fern Potter left a senior ad-tech leadership role to co-found Intelligent Assistance around a bold premise: AI works best when it expands human judgment rather than pretending to replace it. She joins Signal & Noise to discuss why AI is not a strategy, how companies move from pilots to commercial impact, what programmatic advertising can teach us about unchecked automation, and why the future belongs to organizations that combine machine speed with human context, creativity,

As AI becomes the primary gateway to discovering brands online, traditional SEO is giving way to a new discipline: AI Visibility. In this episode, Leah Nurik, CEO and Co-Founder of Brandi AI, joins Signal & Noise to explore Generative Engine Optimization (GEO), how AI decides which brands to recommend, and what the shift from search engines to answer engines means for marketers, publishers, and the future of digital marketing.

The internet was built around attention. The next generation may be built around trust. In this episode, Nextdoor CEO and Co-Founder Nirav Tolia joins Signal & Noise to discuss how AI is reshaping local discovery, why trusted communities matter more than ever, the future of local journalism and advertising, and how technology can help people make better real-world decisions—not just spend more time online.

Dollar General may be one of America’s most underestimated media businesses. Austin Leonard, VP & GM of DG Media Network, joins Signal & Noise to reveal how DG is turning 21,000+ stores, billions of transactions and rich first-party data into a powerful retail media platform—and using AI to transform targeting, measurement, in-store media and customer experiences.

Programmatic advertising automated the transaction. AI may automate the negotiation. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Andrew Mole, CEO and Co-Founder of PubX, for a provocative conversation about agentic trading, publisher monetization, and what happens when AI agents begin representing both sides of the advertising market.

Digital commerce is changing fast as AI reshapes how people discover and buy products. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Bryan House, CEO of Elastic Path, to discuss AI-powered product discovery, agentic commerce and the future of ecommerce. They explore B2B opportunities, composable commerce, payments, retail media and why AI could dramatically reduce the time and cost of implementing commerce platforms.

In this special edition of Signal & Noise Live at AI Con, Lucas Longacre sits down with AI GovOps co-founder Ken Johnston to discuss what it really takes to scale AI safely. They explore the risks of “demo theater,” why companies need stronger testing, security and observability, and how AI is reshaping software development. Ken also explains why human experience and judgment remain essential as companies race to adopt increasingly powerful AI tools.