The Complete Feed

As AI becomes the primary gateway to discovering brands online, traditional SEO is giving way to a new discipline: AI Visibility. In this episode, Leah Nurik, CEO and Co-Founder of Brandi AI, joins Signal & Noise to explore Generative Engine Optimization (GEO), how AI decides which brands to recommend, and what the shift from search engines to answer engines means for marketers, publishers, and the future of digital marketing.

The internet was built around attention. The next generation may be built around trust. In this episode, Nextdoor CEO and Co-Founder Nirav Tolia joins Signal & Noise to discuss how AI is reshaping local discovery, why trusted communities matter more than ever, the future of local journalism and advertising, and how technology can help people make better real-world decisions—not just spend more time online.

Dollar General may be one of America’s most underestimated media businesses. Austin Leonard, VP & GM of DG Media Network, joins Signal & Noise to reveal how DG is turning 21,000+ stores, billions of transactions and rich first-party data into a powerful retail media platform—and using AI to transform targeting, measurement, in-store media and customer experiences.

Programmatic advertising automated the transaction. AI may automate the negotiation. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Andrew Mole, CEO and Co-Founder of PubX, for a provocative conversation about agentic trading, publisher monetization, and what happens when AI agents begin representing both sides of the advertising market.

Digital commerce is changing fast as AI reshapes how people discover and buy products. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Bryan House, CEO of Elastic Path, to discuss AI-powered product discovery, agentic commerce and the future of ecommerce. They explore B2B opportunities, composable commerce, payments, retail media and why AI could dramatically reduce the time and cost of implementing commerce platforms.

In this special edition of Signal & Noise Live at AI Con, Lucas Longacre sits down with AI GovOps co-founder Ken Johnston to discuss what it really takes to scale AI safely. They explore the risks of “demo theater,” why companies need stronger testing, security and observability, and how AI is reshaping software development. Ken also explains why human experience and judgment remain essential as companies race to adopt increasingly powerful AI tools.

For years, the AI race has focused on building the smartest model. But the next competitive advantage may be the data and context that make every business unique. In this episode of Signal & Noise, Rio Longacre and Brett House sit down with Snowflake’s Eddie Drake to explore AI governance, the Marketing Context Layer, and protecting proprietary intelligence. They also discuss Data Clouds, AI agents, token economics, and what the future of enterprise AI could look like.

Mick Rigby founded Yodel Mobile before Apple launched the App Store. Nearly two decades later, he joins Signal & Noise to explain why installs are not growth—and why the real battle begins after download. We discuss retention, lifetime value, AI-driven discovery, privacy, the evolution of app marketing, and what nineteen years in mobile have taught him about building apps people choose, keep, and use.

Marketing technology and advertising are converging faster than ever. Anna Mourão, Global Marketing Technology and Customer Data leader with experience through four FORTUNE 500 companies , joins Signal & Noise to discuss how global brands activate first-party data, partner with media teams, navigate the evolving CDP landscape, and prepare for an AI-driven future. It's a candid, brand-side perspective on customer data, enterprise AI, and why the traditional MarTech stack is be

Advertising has never had more data, but less certainty. In this episode of Signal & Noise, Joanna Drews, Co-Founder & CEO of HyphaMetrics, joins Brett House and Rio Longacre to explore why traditional attribution is breaking down, what MMM still misses, and how AI, panels, and cross platform measurement are reshaping the future of advertising. Better decisions in the AI era start with better measurement.

Mobile advertising has become one of digital marketing’s biggest innovation engines, but its future may be defined less by targeting and more by creative. Alex Merutka, Founder & CEO of CRAFTSMAN+, joins Signal & Noise to share lessons from helping build AppLovin, why he left before its IPO to launch his own company, and how AI, playable ads, and creative intelligence are reshaping performance marketing.

What happens when AI stops assisting marketers—and starts becoming the marketing team? Brett House and Rio Longacre sit down with Uplane CEO Julius Körfgen to explore the rise of autonomous marketing. From AI-powered strategy and creative to media buying and optimization, they discuss why the future belongs to end-to-end AI systems, how marketing teams will evolve, and why human creativity will matter more than ever.

We're entering an economy where expertise may matter more than information. In this episode of Signal & Noise, Krish Raja and Quadran CEO Dan Pratl explore how AI could help people preserve, verify, and monetize their judgment—and what that means for careers, organizations, and the future of knowledge work.

As AI becomes a bigger part of everyday life, the conversation is shifting from what the technology can do to how it will change the way we live and work. In this episode of Signal &Noise, Rio Longacre and Brett House sit down with Adaly AI Founder & CEO Kyle Csik to explore enterprise AI, data infrastructure, human judgment, and the opportunities and challenges that come with an increasingly AI-driven world.

Gaming isn't just entertainment anymore—it's become the blueprint for modern consumer technology. In this episode of Signal & Noise, Phylicia Koh, General Partner at Play Ventures, explains how gaming principles are reshaping everything from productivity apps to advertising. We explore AI-driven creative production, the rise of "playable apps," agentic advertising, and why the next trillion-dollar opportunity may be a trusted AI agent representing consumers.

What if the best way to future-proof your career isn't learning another AI tool—but learning to think like a hacker? Executive Voice Krish Raja sits down with technology executive and startup operator Alanna Laforet to explore career reinvention, curiosity, AI, and why adaptability is becoming every professional's greatest advantage. From startup failures to portfolio careers, this conversation offers practical advice for staying resilient in a rapidly changing world.

What happens when AI transforms an entire city? In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Denver's Chief AI & Information Officer, Suma Nallapati, to explore how AI is improving citizen services, strengthening public trust, and reshaping government. From Denver's AI assistant Sunny to responsible governance and the future of smart cities, this conversation reveals how AI can serve people—not just businesses.

Every AI breakthrough starts with something less glamorous than the latest model: clean, trustworthy data. In this episode of Signal & Noise, Hyatt's Jer Tippets joins Brett House and Rio Longacre to explain why data quality, governance, identity, and privacy are the real foundation of AI. From customer identity and CDPs to personalization and digital measurement, this conversation explores what brands need to get right before AI can truly deliver.

For years, digital advertising has optimized for cheaper impressions, stronger identity signals, and higher ROAS—but what if it's been overlooking the quality of the media itself? In this episode of Signal & Noise, Rio Longacre and Brett House are joined by Erez Levin, Founder of Emmett Advisory, to explore why media quality may be the industry's missing performance signal. They discuss attention, CTV, attribution, AI, and why marketers must rethink what truly drives advertis

The future of digital advertising may have just taken a major step forward. Following Boostr and Vox Media’s landmark agentic media buy using AdCP, Patrick O’Leary joins Signal & Noise to explain how AI agents negotiated a real media transaction, what humans still controlled, and why this could reshape buying, selling, and the economics of digital advertising. If you want to understand where agentic trading is headed, this conversation is essential.