Justin Kramm: Finding Your Tribe by Finding Your Authentic Voice
- 5 days ago
- 22 min read
What happens when you stop trying to sound "professional" and start sounding like yourself?
In this Signal & Noise conversation, Executive Voice Krish Raja hosts his first solo episode with Justin Kramm, Founder & Creative Director of Shit Show Creative. The result is one of our funniest—and most surprisingly insightful—conversations to date.
Justin has spent more than two decades shaping creative work for brands including Nike, Red Bull, NVIDIA, Xbox, Uber, ESPN, and many others. More recently, he's built an enormous following on LinkedIn by doing something refreshingly different: embracing absurdity, authenticity, and humor to build a genuine community.
Together, Krish and Justin explore:
Why authenticity attracts the right people—and the right opportunities
How humor cuts through noise, tribalism, and corporate clichés
Building a creative business that started as a joke and became something real
What Cannes Lions reveals about creators, AI, and the future of marketing
Why LinkedIn may be becoming the internet's most unexpectedly entertaining platform
How AI should amplify creativity rather than replace it
Why finding your authentic voice is ultimately how you find your tribe
Recorded while Krish was attending Cannes Lions and Justin joined remotely from Florida in the middle of the night, this episode blends sharp observations about the advertising industry with an honest conversation about creativity, community, and having the courage to be yourself.
It's funny. It's thoughtful. And it's a reminder that sometimes the best professional strategy is simply being authentically human.
Watch the full episode and join the conversation.
🔑 What We Cover💡 Key Takeaways🎯 Why This Episode Matters
See the full transcript below
Krish (00:03.476)
Alright, so welcome to a kind of strange and special version of the pod where we're not actually talking to someone live in Cannes, but we're doing something even better. So I'm in Cannes, I'm at the Carlton Hotel on the Croisette and a few weeks ago I reached out to a chap called Justin Kramm Justin runs
Shit Show Creative and we got we got ideating about about just doing a an unfiltered observation of what's going on on the Croisette what's going on at Cairns. So I'm gonna tell him what's going on in in Cairns 'cause where are you, Justin, today? Welcome by
Justin (00:46.16)
Thanks a lot, Krish I'm in Fort Lauderdale, so this is where I'm based and it's great to be talking to you today.
Krish (00:55.586)
Fantastic. Fort Lauderdale. Okay, so you have called in on a very strange time zone. What time is there?
Justin (01:01.828)
Yeah, it's one thirty or one forty in the morning, so
Krish (01:04.204)
quite good.
my god. All right, this is commitment to the cause. And and Justin, can you give us give me I guess a little bit of a recap on what you do, what Shit Show Creative is, why you started it and I guess that leads into why we are here today and why it was such an interesting chat to have.
Justin (01:24.816)
Yeah, Krish. So I started Shit Show Creative as as a joke. It started with a parody article on an onion style parody article. It said embracing the chaos shit show creative launches. And it was made as one morning, I Monday morning, I wasn't really thinking too much about it. It was just to make a couple people on LinkedIn laugh, a couple
people that I know from LinkedIn who post funny stuff and I don't know them in real life. That's the funny thing. We just like each other's content. And so I posted this article and then I went for a walk and I came back and the thing had thousands of reactions in a brief moment. Now it has six hundred thousand and the crazy thing is this guy from Australia reached out to me soon after I posted it. I mean, he said, I'm from Perth, Australia
I'm near Venice, which is where the fake agency was, and he said I'd love to stop by and talk about how we can collaborate and at that moment I thought, no, what have I done? Because I I'd been saying on LinkedIn that I lived in Port Lauderdale, Florida, but at that time or sorry, San Francisco. I'd been saying on LinkedIn that I lived in San Francisco for the past eight years, but meanwhile I lived in Port Lauderdale, my hometown, and I had to come clean and and tell the world that I was a
Florida man. So I wasn't I wasn't sure about the reaction to this news, but I just kept making fun of myself and I remember somebody said, I wouldn't hire you guys, meaning I wouldn't hire Shit Show Creative. I said, Well, I wouldn't either. And we so I I became connections with a lot of people who were initially critics of this agency. And then half the people thought it w knew it was a joke and they said, You gotta make this real
And they said, You should you need merchandise. So I made merchandise. I got hats, I got t-shirts. They said, You need a client. So within two days, I got myself my first client, which was Expirate House, an ad tech company. And yeah, within it things started snowballing. So do you have a substack? I said, I I don't know what that is. And then sh she said, don't worry, I'll start one for you. And so
Krish (03:24.14)
That's awesome.
Justin (03:46.882)
It really became people reaching out to me, offering to help with ideas, even making things for me. Within a week I had eight hundred and fifty people in a WhatsApp group. And I asked everybody to to vote, everybody who was part of this movement, to vote on what to call themselves and they opted for shitizens. So the shitizens are committed to comedy, kindness, and creativity with the cause.
Krish (04:09.17)
Justin (04:15.33)
and the causes to solve global problems and the first one we tackled was cleaning the ocean. And we've raised one point six million dollars along with a team of people for LivingSeaWall dot org.
Krish (04:19.498)
where are you?
Krish (04:29.718)
Wow. That's phenomenal. And isn't humour such a great way of finding your people? Finding the people that like your message and think like you or want like the way you think and want to amplify that. That's such a cool story.
Justin (04:39.086)
Yeah.
Justin (04:47.748)
Yeah, thanks. I I think it is a cool story about how comedy cuts through divisiveness or partisanship or tribalism and gets people to laugh and enjoy a beer or coffee and I it wasn't too long ago when people who disagree with each other would get together and have fr be friends, have a bowling club or
Krish (04:56.344)
Yeah.
Krish (05:04.61)
No.
Justin (05:15.78)
I think we can get back to that and I think f a lot of people who reached out to me are from Gen Z and I've realized they remind me of Gen X, my own generation, and that they're they embrace absurdist comedy. there's a lot of bumper stickers that they like, like Get and Loser, we're going to the library. I even saw Bumper Sticker that just said, I hope you I hope something great happens to you today. And then
Krish (05:27.01)
Yeah.
Krish (05:30.668)
Right.
Krish (05:45.038)
Justin (05:46.822)
It just simple messages of positivity, I mean, that make you stop, really. It normally you'd think what's the big deal? But now it's a really big deal. That thing about wishing good karma for somebody else in the United States now, that really stops you to see a message of positivity and unity on a bumper sticker. And it's a great thing to see.
Krish (05:49.774)
Yeah. Yeah.
Krish (06:03.106)
Yeah.
Absolutely, yeah. Yeah, and absurdity yeah, and absurdity is a is a really good vehicle. I always say that humor doesn't need to come at anyone in particular's expense. Like you can you can roast a concept, you can roast but but you don't need to there's no need to bring anyone specifically down. Do you know what I mean? You you you can always find humor in observation, you can always find humor in
different themes, but yeah, I I like that.
Justin (06:38.862)
Yeah, like last year during Cannes, I was roasting the CEOs who were there. And the thing about a roast is a roast should be with like admiration and respect but also some playful banter. you only roast people that you care about or you respect. And so last year I was doing that a lot. I would wake up that's that's why this is sort of a tribute to last year, but
Krish (06:55.82)
yeah, of course.
Justin (07:07.494)
I would wake up at two, three in the morning and I get started writing content and roasts of the CEOs. And it was always directed at them, not the not the people who had created the work, but the people who the CEOs who were representing their holding companies there. And I think people they understood where I was coming from. And that's also the thing about roast is it helps to be a part of a community. If you're just some outsider coming in
It's a different story, but considering I'm part of this community, I think people understood that I was doing it with love and respect. And then this year I've just been watching that's what I was gonna ask you how things are going because I've been watching from afar and seeing something and one thing I was gonna ask about is creators because I heard this year that this is a big deal there, but you're there on the scene, so I wanted your take.
Krish (07:35.96)
Yeah.
Krish (07:57.24)
Yeah, yeah, yeah.
Krish (08:03.848)
Absolutely. I was gonna say that actually. you know, as you as we wanna talk about this, my the one of the first things that came to my mind, obviously other than AI, was creators was the the idea that every big business, every tech business, every every single talk I've I've been to has been talking about creativity from the lens of of creators. actually you know the I I could talk about like all of the different
things I saw but I I so I got I was in th this year lucky enough to have a press pass, got into the palais, obviously the the main building, the palais and then so I've never been there. I mean I'm in tech and data, right? We always park up on the beach and you know have our tech and data talks and, you know, talk about targeting people better with AI and stuff. This time I got to go into the palais and I got lost randomly and wandered into the auditorium and Oprah Winfrey was talking. I was like
Okay, th this is this is yeah, I was like I did not intend I didn't even know that she was talking 'cause, you know, tech and data nerd. And So I sat down and I watched Oprah Winfrey Talking and you know incredibly inspirational speaker, self made, made this self made list you know, number one in in the US and you know, she's an incredible person. But she was talking a lot about not really advertising or anything like that, but just
Justin (09:04.266)
wow that
Krish (09:33.318)
more more the concept of creative force and you know what we're on this planet to do and that's to find our voice and to find people that hear our voice and see our voice and and you know th it kinda made me think because I'm doing this podcast, I'm doing a lot more content these days with with that, you know, with that in mind as well, which is
who do you want to talk to and what do you want to talk to them about? What do you believe in? What do you so I really like that one because it was that it was that creator message. But I didn't I didn't feel it she was talking about it from a brand perspective. I felt like she was talking about it from like a you perhaps she was talking to me personally, you know. and and so that's kinda you know, that that was the that was the most resonant creator creator message I received yesterday, but
Justin (10:15.749)
Yeah.
Justin (10:23.942)
Mm-hmm.
Krish (10:26.298)
There were tons. Every every single brand is doing collaborations and partnerships with with creators and and you know the I guess the general message it felt like was brands sell stuff but creators and influencers actually f convince you to buy stuff. and and so there there's this paradigm shift happening there and
Justin (10:45.222)
Mm.
Krish (10:53.964)
I guess more power to the people, right? I like the idea that everyone can have a voice in that way.
Justin (10:58.756)
The yes. And the thing about Oprah now that you bring her up is she has that gift of making you feel like you're she's talking directly to you, having a real conversation and she's been she's been real before it was cool. I mean the things that she said and exposed and her vulnerability about so many things over time.
Krish (11:10.328)
Yeah.
Justin (11:23.056)
She's a pioneer. And the other thing I was gonna say is that she comes from this T V world, but imagine the intimate connection you have with somebody on your phone. That she probably looks at this connection as as a a new opportunity for people to have t to be you're in their pocket. You're you're you're carrying in them and everywhere they are, it's even more personal.
And the creator experience that she's she's sharing from decades ago where she learned this is so relevant to today.
Krish (12:04.906)
Absolutely. I mean I it comes with pros and con. I look at I look at my my older relatives in WhatsApp and I I'm also a little bit wary of some random person with a slightly dodgy opinion talking to me. because I can see I see like older relatives of mine regurgitate that and tell me clearly fake news or
Justin (12:21.315)
Exactly.
Justin (12:31.36)
yeah. well it's it's like with great power comes great responsibility. That's the other thing. Is obviously it can be abused or manipulated. But one positive thing about her too is she she created Oprah's book club. She got people reading again. People I remember my mom reading books and she hadn't read in decades. And all of a sudden she's reading a book and then I would read a book. And there was a time when people at different ages
Krish (12:33.006)
So why
Krish (12:39.117)
Yeah.
Justin (13:00.56)
genders generations were all reading because she sparked it and it was great because you had a shared connection with somebody because you're all reading the same thing. I mean she took something that was from living rooms and then made it the country and the world. And then of course they were best sellers 'cause they've been blessed by Oprah, but also because you could talk to somebody at an airport or you could talk to a family member about something other than divisive politics. And we need that today.
Krish (13:30.072)
Yeah. I yeah, absolutely. I loved it. She was great. So so we've got let's let's let's dive into I wanna I wanna talk to you about you know, last year you did Cannes and you you came here and you obviously did the roast of of the CEOs. How are you doing it this year round? Who who are you observing, what are you seeing?
Justin (13:49.614)
Yeah.
Yeah, well I've just been watching from afar, taking my time. I was going to you know, normally get started at the beginning of the week, but this year I decided to watch and observe and then do a wrap up at the end of the week. So I s I started something a about a month ago called Laughed In and it's part of my news l letter.
the digest by SSC. So I have a Substack newsletter and every Friday I send out Laughed In, it's a roundup of the funniest things I saw on LinkedIn. So I've been keeping track of some of the best things I've seen related to CAN. And then I'm gonna send that out on Friday. So rather than compete compete with everything happening at Cannes, I'd rather do like a a wrap up and that's what I decided to do this year. I'm looking forward to it. So that's another thing I should say is that
Krish (14:32.397)
Wells.
Justin (14:43.404)
I believe LinkedIn has become the most entertaining and most funny network because you're not expecting it. And just as people have always laughed at the water cooler or spent the first five or ten minutes of a meeting making jokes, that that's happening now. Because bef before you could talk I mean, before you talk to each other about business, you might joke around a little bit about business, about things unrelated to business, and even about the family or your weekend.
Krish (15:03.416)
Yeah.
Justin (15:12.794)
And I'm saying yeah.
Krish (15:13.544)
mate it it got pretty sycophantic after a while though like there there's been a period of time where LinkedIn every time you open it has been you know it went from that to something yeah I didn't really use it for a year or two in the last you know recently I've I kind of went off the board. I can see what you're saying though it's coming back and that sort of people are getting a little looser around the collar but there was about a year or so where it I could not just I could not open it without
Justin (15:27.813)
Yes.
Justin (15:40.926)
gee.
Krish (15:41.64)
just being like, Lord, this is this is a lot, you know, like there's a a lot
Justin (15:45.904)
Well there w there was a time at there was a time with LinkedIn where the algorithm didn't was not sophisticated. So you could say like please take this off or I don't like this and then it would blast all your followers. It would blast everybody you're connected with about something that you don't like. And then so that was an issue. I was off of it too. In fact, I had just started going back on LinkedIn about a year ago a little over a year ago when I started Shit Show.
Krish (15:57.036)
Yeah.
Justin (16:13.582)
And the only reason I stuck around was because there's a couple of people in there that were so funny. And but but once I threw myself out there, then I found this group called hashtag Weird LinkedIn. They started inviting me to Friday Happy Hours. And I was meeting all these interesting people and there's a woman called there's a woman called Drunk Business Kristen Kinsey and she has drunk business advice.
So, I mean, you can imagine there were people pushing me to go. I was watching looking at their content with admiration, thinking shit show really has to throw ourselves out there a little bit more.
Krish (16:52.354)
Bip it out. Yeah. Drunk shit show.
Justin (16:54.776)
Yes. Yeah. So, you know, we've talked of exactly. So we've talked about I have them as guest writers in my newsletter and then vice versa. I've helped promote their newsletters. So I never had a blog or anything like that, but the way I understand it is we can grow together as a community of people who who are part of roasting the professional world on LinkedIn. I mean, Lord knows with
Krish (16:57.218)
Ha ha ha.
Krish (17:05.622)
That's awesome.
Justin (17:23.664)
With the name like drunk business advice she is.
Krish (17:27.682)
Yeah, absolutely. So who's who's in your sights this year? Can you give us a sneak peek of what's to come?
Justin (17:33.198)
Yeah, well a lot of what I'm seeing is some of the so ad week is there, ad W E A K. I don't know if you've seen them, but they're a pioneer in roasting the ad industry. They've been doing it I'll guess f at least fifteen, twenty years since I remember. I mean they're most active on LinkedIn now and X, but I know when they I remember when they had the website. So
Krish (17:47.138)
Yeah. Yeah.
Justin (17:59.694)
I'm looking them being there and really interested in what they've been sending out. They have some funny mem I don't know if you've been following their account, but they have memes of like the founder. He's the man behind the curtain a bit. So the the person who represents the founder is doing cannonballs and pulls and things like this in the images that they're posting. And I've been having a lot of fun with that. So I think me it's funny 'cause last year I was the roast and this year
I'm looking at other people's roasts and curating it to share.
Krish (18:32.481)
Yeah. I like it. Well look you can curate a few few observations of mine as well. I've been obviously, you know, similar to you, a part of the data and tech community in the media industry for for quite a while. So got a lot of like love a lot of love for the industry, a lot of love for all you know, l works in London, Australia, New York now. and but yeah, I I've gotta say the AI the AI narrative race is hot this year and it's
Justin (18:34.054)
Thank you.
Krish (19:00.982)
There's two there's two elements of it which I I guess wanna row slightly, which is the first one is AI four dot dot dot which tech company that tech companies are doing forever, like slide decks and and whatnot, saying, you know, we've you know this was twenty years ago as well. We we've got the twenty million signed in users, we've got you know, we've got the biggest number in the world when it comes to data.
and the same thing's happening here again. It's AI for insights, AI for optimization, AI for media buying. Like you look at you look at the the actual meaning of all of that and you go, pfft man, I don't I don't know if I will like I I feel like the way advertising's going, I don't want it to all be controlled by an algorithm. Like the bits that I have seen controlled by an algorithm already, the bits I don't like.
Justin (19:49.51)
Mm-hmm.
Krish (19:54.571)
and the bits that are causing social media to be banned by kids and and whatnot and by kids, sorry, for kids and and th the narrative seems even more in that direction, which is now algorithms for everything. You know, like the brand safety, AI like it's I'm like, sitting there just going, This is gonna go well.
Justin (20:19.072)
One thing I really like about Substack is it's I don't know what their algorithm is, but it seems almost like pre algorithm because it seems unsophisticated in a really good way. in in other words, you'll just you could see somebody's post from like two months ago. I mean, why not, really? We're just trained to think that it's constantly serving us up the most fresh stuff. And
Krish (20:43.31)
Fresh, yeah.
Justin (20:47.47)
I'm I'm being exposed to people who are just from different worlds and different backgrounds, different countries. I mean I find I follow a woman on from from Georgia who lives in Switzerland. And her name yeah, so her name's Georgia. So I follow a lot of people and it's kind of the spontaneous bumping into people digitally almost. As opposed to the algorithm thinking we belong to.
Krish (20:54.37)
Yeah, yeah.
Justin (21:17.996)
And that's just more interesting. I've met been exposed to just you know, more interesting groups of people. And this year, you know, I I think the the hype of the AI industry maybe is so big that it's it's outshines the hype of the advertising industry. And their hype is not good hype. Their hype is often
we're gonna eliminate jobs at scale. And they're doing it to hype their valuations. And I think people are realizing this. And there was a little bit of a a downturn yesterday in the market for AI. We're gonna see this, you know, there's gonna be ups and downs. It's possible that it's the biggest revolution we've seen and also a buzz bubble. Those two things can coexist. I think the long term trajectory of a
Krish (21:55.522)
Yeah. Yeah.
Krish (22:13.879)
Yeah.
Justin (22:15.888)
course it's gonna be really important but I I I've noticed with with Photoshop's a great example or autotune for music, but tools are often overused once they're introduced, they're overused. And then there's backlash and they're underused. And then people who have traditional crafts before the tool use it responsibly and it took them time to figure out how to use it and trust it too. They haven't with autotune and Photoshop.
Krish (22:29.216)
Yeah, yeah.
Yeah.
Krish (22:43.821)
Mm.
Justin (22:45.648)
I mean when Photoshop first came out it's a it's just terrible. It was a really bad time for design, but then when things settled out and people were using it cra with craft and thoughtfulness and intention, it was a different story. I think this will happen with AI, but I think it'll happen faster, which is good news. Everything happens with AI faster. So I think it's gonna be overused, there's gonna be a backlash and there's gonna be people figuring out how to use it right on an accelerated time frame. It won't take
Krish (22:55.811)
Yeah.
Justin (23:14.138)
This took a decade at least with AutoTune. And it's not gonna take that long with with AI.
Krish (23:18.156)
Absolutely, yeah. I I I think the pendulum always swings one way hard and then back to the centre with these things. Whenever whenever something shifts and goes to an extreme, I my I always see a pendulum going all the way to the other like past where we want to go and then all the way, you know, to to the end and then and then it sort of swings back, you know, whatever force that might be. But I do you know what one thing I I'd noticed this year that I didn't expect
Justin (23:37.658)
Yeah.
Krish (23:47.619)
was ninety-nine percent of the narrative was human creativity is better than AI creativity. And I kind of I don't know, I'm not saying I've I'm more like well thought out on this topic, but I just I am so much more creative personally than I ever used to be. And and that's very much in conjunction with my use of AI going up. And I
didn't hear any of that. I didn't hear a lot of narrative about how all of all of the good things that humans can now do when AI is in the picture or all of the things that ha like it it still feels like the cool thing to do is to resist and to to put your flag in the sand and go, No, humans beat AI and it's like fine, it's it's an it's an odd one because what you just said earlier about
you know, the leaders are incentivized and pushed to clean up their OPEX and that usually involves g you know, getting rid of humans, but humans are vocally resistant to you know being you know, AI is the antithesis of creativity. So at a creativity festiv creativity festival, I found that interesting that there was less of that narrative about all of the all of the ways in which you can unlock dormant creativity.
Justin (25:08.454)
Yeah.
some of it I think that some some of it is people I've noticed a shocking number of people who truly don't use it or don't know how to use it right. I've I've also seen the opposite where people who know how to use it are almost embarrassed to talk about it. And that every and that I wouldn't say everybody, but most people are using this to some degree, even out of curiosity, and they feel like they're gonna be shouted down by people who are extremely against
Krish (25:29.026)
Mm, yeah. Yeah.
Krish (25:41.964)
Or or given more work. Or judged harsher. Yeah. Yeah. Yeah.
Justin (25:44.814)
Yeah. I know somebody who was pushed out of a large tech company because they developed an AI tool because the CEO came into the office, gave it all hands, inspiring people to create tools with AI. So this person did and it did not go well and they're they're ejected from the organization. And it wasn't the CEO. It was it was more the middle management who was not Yeah, so that's the reality.
Krish (26:11.352)
Threatened.
Justin (26:14.726)
but this is yeah, it is. those people I hope
Krish (26:15.17)
Wow. That's so tragic.
Justin (26:23.558)
start their you know Yeah, exactly. Because
Krish (26:24.418)
Go on to build a business. You know, like that's your moment. If there was ever a f Q moment for like to to inspire you to go and do your own thing and build, man, that would be it for me if if that happened to me for sure.
Justin (26:35.44)
Yeah.
Justin (26:39.914)
I know. I mean that's the that's a great origin story. And by the way, that big tech company he started all these big tech companies, they're usually started by renegades in a garage with a dream. And then they become huge and then the the original purpose as it gets big is often lost. And somebody has to take take the kind of renegade attitude that created Google in the first place. I mean Facebook was a garage.
Krish (26:44.92)
And
Krish (26:52.983)
Yeah.
Krish (27:06.786)
Yeah, yeah, yeah.
Justin (27:08.938)
Sorry, Facebook was a dorm, Google's a garage, Apple's a garage. They're all in a gar a lot of times they're in Silicon Valley, but they could be in New York or anywhere else. and then it's ironic now, right, that they're making people go back to the office because they say innovation needs to happen with spontaneous interactions at a cubicle. We're having spontaneous interaction right here, Krish. So I mean we me
Krish (27:12.099)
Yeah.
Krish (27:16.93)
Yeah.
Krish (27:21.261)
Yeah.
Krish (27:36.024)
Yeah, yeah.
Justin (27:37.24)
I can talk to anybody from around I didn't mention this, but my first hire at Shit Show was a a cr was a guy from Ethiopia who speaks German who has a a shared sense of humor with me. My second one was this a a Scottish woman living in Croatia who speaks Spanish because she got married and had a child in the Dominican Republic. So
These are like living embodiments of the interesting people that I met online by finally throwing myself out there. I was being my professional self, in quotes, for a long time. And then when I started being myself, I had the I found out I have more a a shared sense of humor with people in Pakistan or Australia. And my own friends back in in Fort Lauderdale or family members don't get my joke. And they will get it.
Krish (28:09.976)
You make it.
Yeah. Yeah, yeah, yeah.
Krish (28:34.157)
I love it.
Justin (28:34.466)
And then like these people across the globe will understand what I'm doing. And this is amazing because it's crazy the internet's been around what thirty, forty years at least, since I remember. But even now I'm amazed with the cool people I'm meeting and what we're able to create together.
Krish (28:37.323)
Again.
Krish (28:52.46)
And and Justin, it's humour. Humour that brings you together, finds your tribe. I I do have I I was interested in asking how did you feel when the first person that got you was an Australian from birth?
Justin (29:06.678)
this is amazing to me because I haven't even talked about Carl the Manatee, but my our mascot, Carl the Manate the Manatee, the sea cow, he came to me in a dream one day, and in the dream I was giving a presentation, a leadership creativity seminar in Perth, Australia, where I've never been, with a manatee named Carl, and then suddenly a pterodactyl comes down and steal our steals a turkey sandwich off the table and flies off into the distance.
And so Perth, which I've never been to, I've never been to Australia. It's always been a goal of mine to go go there, just kept coming up. and during the pandemic, I would go for a walk around my neighborhood. I'd always see the same lady walking with the I Love Perth hat. And by the way, so recently I did outreach to to funny comedy podcasts, and one of them happened to be in Australia. And the first person that replied to me
was from Australia and they said, Do you have any Australia stories? And I was like, That's funny you should mention that. Because the first as I mentioned I think at the beginning of the call, the first person to reach out to me was from Perth, Australia about meeting in person. So I think that I don't know what it is, but the Australians and the Brits and they love the humor. Maybe it's self deprecation and absurdity, seems to be. I mean Monty Python, I mean
Krish (30:17.774)
There you go.
Krish (30:25.077)
Krish (30:28.43)
Easy. Aussie Aussie basic Aussie humor just adds bluntness on top of the dryness and sarcasm that Brits have, so I try and switch between the two where possible.
Justin (30:42.99)
It's great. What a culture. I mean I've I always like all the Australians. I meet by the way it's World Cup here now in the United States. And everybody's falling in love with Scottish people and Dutch people are like taking over Houston and everybody's just having fun. It's it's crazy. It's like the best version of a World's Fair or or something like this.
Krish (30:54.134)
Yeah. Yeah.
Absolutely.
Krish (31:05.748)
I love it. Honestly, it's been even in evening it's bringing everyone together in droves. Justin, I've it's so it's eight eight AM now and I can hear I can hear the hordes and rabbles storming in to march the storm the gates in in this hotel. So I'm gonna leave you and I'm gonna encourage everyone that listens to this to sign up to your substack and and look at your
Justin (31:15.77)
Yeah.
Justin (31:19.867)
Yeah.
Krish (31:33.9)
roast that's coming later on Friday. So just share that for for everyone.
Justin (31:37.092)
Yeah, I will. Yeah, it's at shitshowcreative.substack.com You can find me at shitshow creative dot com. Or one of the great ways to get out get in touch with me is please connect with me, Justin Kramm K R A two like Mickey Mouse. And find me on LinkedIn.
Krish (31:54.85)
Amazing. Justin, it's been an absolute pleasure and I can't believe it's almost two AM for you. Thank you so much for jumping on with me at this point and yeah, I'll I'm looking forward to seeing seeing what you cook up later this week.
Justin (32:06.746)
No worries Krish. Thank you. All the best to you. Have a great time out there. Bye bye.
Krish (32:09.56)
Thank you so much, Justin.
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