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Stop GTM Slop with Brett House

Stop GTM Slop with Brett House

The GTM Slop Problem, Part 1.5: When Coding Agents Become the New Gatekeepers

What if your next biggest competitor is not another vendor, but Claude Code deciding your category does not need to be bought at all? This piece looks at how coding agents are starting to shape technical vendor selection, why that changes GTM, and what B2B software and AI companies need to do now to avoid getting bypassed before a salesperson ever gets involved.

21 hours ago

RampUp Requiem: Rio Longacre & Krish Raja on Identity, Data Collaboration, and the Future of AdTech

RampUp Requiem: Rio Longacre & Krish Raja on Identity, Data Collaboration, and the Future of AdTech

RampUp Requiem: Rio Longacre & Krish Raja on Identity, Data Collaboration, and the Future of AdTech

At RampUp in San Francisco, hosted by LiveRamp, industry leaders gathered to discuss the future of identity, data collaboration, retail media, and AI in advertising. In this Signal & Noise episode, hosts recap the event and share insights from top AdTech voices on how privacy, data, and AI are reshaping modern marketing.

Mar 12

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