The Complete Feed

As AI becomes the primary gateway to discovering brands online, traditional SEO is giving way to a new discipline: AI Visibility. In this episode, Leah Nurik, CEO and Co-Founder of Brandi AI, joins Signal & Noise to explore Generative Engine Optimization (GEO), how AI decides which brands to recommend, and what the shift from search engines to answer engines means for marketers, publishers, and the future of digital marketing.

What happens when being yourself becomes your biggest competitive advantage? In his first solo Signal & Noise episode, Krish Raja sits down with Justin Kramm, Founder & Creative Director of Shit Show Creative, for a conversation that blends humor with genuine insight. They explore authenticity, creativity, AI, LinkedIn, Cannes Lions, and why embracing your unique voice can open doors, build community, and create opportunities no polished corporate persona ever could.

What happens when an AdTech engineer decides software isn’t ambitious enough? In this episode of Signal & Noise, Brett House and Rio Longacre speak with Blake Scholl, Founder and CEO of Boom Supersonic, about reviving supersonic flight, lessons from Amazon and Groupon, the future of AI, and why the biggest breakthroughs come from building hard things the world stopped believing in.

What happens when AI stops assisting consumers and starts acting on their behalf? In this episode of Signal & Noise, Rio Longacre and Brett House speak with industry analyst Karsten Weide about the future of AI-powered advertising, agentic commerce, and autonomous media buying. The conversation explores how OpenAI, Google, Amazon, Meta, and emerging AI platforms could fundamentally reshape the digital economy and the future of the open web.

In this episode of Signal & Noise, Vanessa Otero, Founder and CEO of Ad Fontes Media and creator of the Media Bias Chart, joins Rio Longacre and Brett House to explore trust, misinformation, media fragmentation, and the future of journalism. The conversation examines social media algorithms, AI-generated content, local news decline, brand safety, CTV advertising, and whether objective journalism can survive in today’s polarized information ecosystem.

The future of marketing isn't about managing more software—it's about connecting data, intelligence, and decision-making. Scott Brinker explains how AI is dissolving the boundaries between MarTech, AdTech, and enterprise operations, creating a new operating model built around context, automation, and orchestration.

The future of marketing isn't about managing more software—it's about connecting data, intelligence, and decision-making. Scott Brinker explains how AI is dissolving the boundaries between MarTech, AdTech, and enterprise operations, creating a new operating model built around context, automation, and orchestration.

In this episode of Signal & Noise, Scott McKinley joins hosts Brett House and Rio Longacre to unpack the hidden data quality crisis inside Connected TV. From identity graphs and audience targeting to authenticated users and trust in advertising, the conversation explores why bad data may be wasting billions in media spend.

The independent infrastructure era may be ending. In this "Signal Break," we unpack one of the most consequential AdTech deals in years: Publicis Groupe acquiring LiveRamp. Joined by Bob Walczak and Krish Raja, we break down what this deal really means for identity, clean rooms, publishers, UID2, systems integrators, and the future of the open internet.

What if marketing’s real problem isn’t data—but discipline? In this Signal & Noise episode, Greg Stuart (CEO, MMA) breaks down why marketing struggles to earn trust and how to fix it. From weak measurement and flawed attribution to AI’s limits, this conversation challenges the industry to shift from opinion to evidence—and finally prove real business impact.