The Complete Feed

Every AI breakthrough starts with something less glamorous than the latest model: clean, trustworthy data. In this episode of Signal & Noise, Hyatt's Jer Tippets joins Brett House and Rio Longacre to explain why data quality, governance, identity, and privacy are the real foundation of AI. From customer identity and CDPs to personalization and digital measurement, this conversation explores what brands need to get right before AI can truly deliver.

For years, digital advertising has optimized for cheaper impressions, stronger identity signals, and higher ROAS—but what if it's been overlooking the quality of the media itself? In this episode of Signal & Noise, Rio Longacre and Brett House are joined by Erez Levin, Founder of Emmett Advisory, to explore why media quality may be the industry's missing performance signal. They discuss attention, CTV, attribution, AI, and why marketers must rethink what truly drives advertis

The future of digital advertising may have just taken a major step forward. Following Boostr and Vox Media’s landmark agentic media buy using AdCP, Patrick O’Leary joins Signal & Noise to explain how AI agents negotiated a real media transaction, what humans still controlled, and why this could reshape buying, selling, and the economics of digital advertising. If you want to understand where agentic trading is headed, this conversation is essential.

What happens when being yourself becomes your biggest competitive advantage? In his first solo Signal & Noise episode, Krish Raja sits down with Justin Kramm, Founder & Creative Director of Shit Show Creative, for a conversation that blends humor with genuine insight. They explore authenticity, creativity, AI, LinkedIn, Cannes Lions, and why embracing your unique voice can open doors, build community, and create opportunities no polished corporate persona ever could.

Day 4 closes out Signal & Noise’s first Cannes Lions with conversations that capture where marketing is headed next. From AI agents and ad fraud to transparency, identity, enterprise transformation, and publisher innovation, Rio Longacre, Brett House, and Krish Raja speak with leaders from Dstillery, CHEQ, Stagwell Marketing Cloud, Chili Piper, Credera, and more to wrap up an unforgettable week at Cannes Lions 2026.