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The Complete Feed
Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.
The GTM Slop Problem, Part 1.5: When Coding Agents Become the New Gatekeepers
What if your next biggest competitor is not another vendor, but Claude Code deciding your category does not need to be bought at all? This piece looks at how coding agents are starting to shape technical vendor selection, why that changes GTM, and what B2B software and AI companies need to do now to avoid getting bypassed before a salesperson ever gets involved.
22 hours ago
AI Doesn’t Fix Data Problems — It Amplifies Them: Acxiom's Crystal Wallace on Governance, Agentic Workflows & the End of “Monolithic SaaS”
In this episode of Signal & Noise, hosts Rio and Brett sit down with Crystal Santos Wallace for a candid conversation about what AI is actually doing inside modern agencies.
Drawing on her experience across global holdcos and at Omnicom Group and Acxiom, Crystal explains why AI doesn’t fix broken data — it amplifies it. They explore the shift from monolithic platforms to agent-orchestrated systems, why governance is becoming mission-critical, and how synthetic audiences and
Mar 9
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