The Complete Feed

Every AI breakthrough starts with something less glamorous than the latest model: clean, trustworthy data. In this episode of Signal & Noise, Hyatt's Jer Tippets joins Brett House and Rio Longacre to explain why data quality, governance, identity, and privacy are the real foundation of AI. From customer identity and CDPs to personalization and digital measurement, this conversation explores what brands need to get right before AI can truly deliver.

Attribution was supposed to make marketing measurable. Instead, privacy changes, signal loss, and walled gardens have made it harder than ever to know what's actually driving results. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Brian Quinn, President & GM of AppsFlyer, to explore the future of attribution, fraud, clean rooms, AI, and why the industry's most trusted metrics may deserve a second look.

As AI-driven advertising shifts from cookies and IDs to embeddings and vectors, many in AdTech are treating abstraction as a privacy loophole. In this Signal & Noise Executive Voices piece, Evgeny Popov argues that embeddings do not eliminate GDPR risk — they simply move it into a more opaque layer of the system. The architecture changed. The regulatory reality did not.