The Complete Feed

Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.

The Install Is Just the Beginning: Mick Rigby on Retention, AI Discovery, the Next Era of App Growth

Mick Rigby founded Yodel Mobile before Apple launched the App Store. Nearly two decades later, he joins Signal & Noise to explain why installs are not growth—and why the real battle begins after download. We discuss retention, lifetime value, AI-driven discovery, privacy, the evolution of app marketing, and what nineteen years in mobile have taught him about building apps people choose, keep, and use.

Aug 13

Possible 2026 Day 1: AI, AdTech, CTV & the Future of Media | Signal & Noise Compilation

Recorded live at POSSIBLE 2026 in Miami, this Signal & Noise episode features top leaders in advertising, media, data, and AI. Through rapid interviews, experts explore AI monetization, CTV, ad quality, creator ecosystems, and brand trust. Key takeaway: innovation isn’t the problem—execution is. Watch full interviews on YouTube.

May 5

Rewriting the Rules of Programmatic: Adam Heimlich on Agentic Bidding, ARTF, and Building Chalice AI

What if dashboards are dying—and analytics is becoming more human? In this episode of Signal & Noise, Brett House and Rio Longacre talk with Adam Greco about “Vibe Analytics,” a future where AI, natural language, and warehouse-native stacks replace rigid dashboards. They explore how this shift could democratize analytics, impact tools like Adobe and Amplitude, and reshape how marketers, analysts, and data teams measure and use data.

Mar 23