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The Install Is Just the Beginning: Mick Rigby on Retention, AI Discovery, the Next Era of App Growth

The Install Is Just the Beginning: Mick Rigby on Retention, AI Discovery, the Next Era of App Growth

The Install Is Just the Beginning: Mick Rigby on Retention, AI Discovery, the Next Era of App Growth

Mick Rigby founded Yodel Mobile before Apple launched the App Store. Nearly two decades later, he joins Signal & Noise to explain why installs are not growth—and why the real battle begins after download. We discuss retention, lifetime value, AI-driven discovery, privacy, the evolution of app marketing, and what nineteen years in mobile have taught him about building apps people choose, keep, and use.

7 days ago

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