The Complete Feed

The marketing industry spends more than $4,000 per U.S. household every year. Analysts estimate that 20–30% of that spend may be lost to waste, inefficiency, and outright fraud — tens of billions of dollars annually. So here’s the uncomfortable question: If everyone knows the plumbing is broken… Why does the system keep running? In this episode of Signal & Noise, Rio Longacre and Brett House sit down with ⁠Sarah Caputo⁠ & ⁠David Nyurenberg⁠ to unpack what rarely gets said out

The Cost of Keeping Quiet exposes how silence enables billions in media waste and fraud. Drawing on firsthand experience, Sarah Caputo and David Nyurenberg reveal how incentives, platform dependency, and industry opacity discourage scrutiny. Their message is clear: until buyers and tech leaders challenge the system, hidden costs will persist—and consumers will keep paying the price.