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The agency HoldCo model is under pressure to evolve

The agency HoldCo model is under pressure to evolve

From HoldCos to Operating Systems

The agency model is splitting. Some holdcos are evolving into integrated operating companies built on data, platforms, and AI. Others remain loosely connected portfolios of services. As media becomes automated and margins compress, the winners will be those who own the infrastructure behind marketing — not just the execution in front of it.

2 days ago

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