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The current market is full of adjacent providers and short on anyone willing to own the full chain between product value and commercial execution. What fills that gap is not just strategy and not just execution. It is GTM Intelligence. By GTM Intelligence, I don't mean RevOps dashboards, sales intelligence, or pipeline inspection tools. I mean the decisioning layer that determines what matters, what deserves focus, what the market needs to hear, and where the commercial

The old martech stack is not just messy. It is starting to get in the way. In this GTM Slop piece, Brett House breaks down Scott Brinker’s new report on the AI-era martech stack and explains why the shift from rigid stacks to composable systems matters for speed, integration, data, and growth. The real advantage will not come from buying more tools. It will come from building a growth system that moves faster, decides better, and executes with less friction.