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The Complete Feed
Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.
The Homepage Is No Longer the Front Door: Leah Nurik on Al Visibility, GEO, & the Future of Brand Discovery
As AI becomes the primary gateway to discovering brands online, traditional SEO is giving way to a new discipline: AI Visibility. In this episode, Leah Nurik, CEO and Co-Founder of Brandi AI, joins Signal & Noise to explore Generative Engine Optimization (GEO), how AI decides which brands to recommend, and what the shift from search engines to answer engines means for marketers, publishers, and the future of digital marketing.
Sep 3
Ads in AI: Why Advertising Will Matter More Than Skeptics Think — But Less Than Google Needed It To
Advertising is coming to AI, but it may not reshape the industry in the way many expect. In this article, Rio Longacre examines the fierce debate between skeptics, optimists, and purists, arguing that ads will become a significant revenue stream for AI platforms like OpenAI, Anthropic, and Gemini. The key insight: unlike Google Search, these companies already generate extraordinary subscription and enterprise revenue, making advertising highly valuable—but ultimately incremen
May 27
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