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The Complete Feed
Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.
The Race to the Bottom: Media Quality, Attention, and Why Cheap Reach Is Costing Brands More Than They Think
For years, digital advertising has optimized for cheaper impressions, stronger identity signals, and higher ROAS—but what if it's been overlooking the quality of the media itself? In this episode of Signal & Noise, Rio Longacre and Brett House are joined by Erez Levin, Founder of Emmett Advisory, to explore why media quality may be the industry's missing performance signal. They discuss attention, CTV, attribution, AI, and why marketers must rethink what truly drives advertis
7 days ago
Ads in AI: Why Advertising Will Matter More Than Skeptics Think — But Less Than Google Needed It To
Advertising is coming to AI, but it may not reshape the industry in the way many expect. In this article, Rio Longacre examines the fierce debate between skeptics, optimists, and purists, arguing that ads will become a significant revenue stream for AI platforms like OpenAI, Anthropic, and Gemini. The key insight: unlike Google Search, these companies already generate extraordinary subscription and enterprise revenue, making advertising highly valuable—but ultimately incremen
May 27
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