The Complete Feed

The future of digital advertising may have just taken a major step forward. Following Boostr and Vox Media’s landmark agentic media buy using AdCP, Patrick O’Leary joins Signal & Noise to explain how AI agents negotiated a real media transaction, what humans still controlled, and why this could reshape buying, selling, and the economics of digital advertising. If you want to understand where agentic trading is headed, this conversation is essential.

Attribution was supposed to make marketing measurable. Instead, privacy changes, signal loss, and walled gardens have made it harder than ever to know what's actually driving results. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Brian Quinn, President & GM of AppsFlyer, to explore the future of attribution, fraud, clean rooms, AI, and why the industry's most trusted metrics may deserve a second look.