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From Publishers to Platforms: Evgeny Popov on CTV, Career Exits, and the Future of Television

From Publishers to Platforms: Evgeny Popov on CTV, Career Exits, and the Future of Television

From Publishers to Platforms: Evgeny Popov on CTV, Career Exits, and the Future of Television

Careers in AdTech follow the market—not a straight path. In this Signal & Noise episode, Evgeny Popov shares a full-stack view across publishers, agencies, DSPs, and CTV. From acquisitions to ACR data and measurement challenges, we explore how TV is becoming a data-driven channel—and why those who understand the entire ecosystem are best positioned to win.

5 days ago

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