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The old martech stack is not just messy. It is starting to get in the way. In this GTM Slop piece, Brett House breaks down Scott Brinker’s new report on the AI-era martech stack and explains why the shift from rigid stacks to composable systems matters for speed, integration, data, and growth. The real advantage will not come from buying more tools. It will come from building a growth system that moves faster, decides better, and executes with less friction.

Customer Data Platforms are entering a new phase — not convergence, but fragmentation. This article explores four emerging futures for the CDP: the Agentic Control Plane, the Intelligent Marketing Platform, the Unified Experience Stack, and the AI-Ready Data Layer. Each reflects a different vision for how AI, data, and marketing operations will evolve—and what role the CDP may play in the years ahead.