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The Complete Feed
Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.
The Install Is Just the Beginning: Mick Rigby on Retention, AI Discovery, the Next Era of App Growth
Mick Rigby founded Yodel Mobile before Apple launched the App Store. Nearly two decades later, he joins Signal & Noise to explain why installs are not growth—and why the real battle begins after download. We discuss retention, lifetime value, AI-driven discovery, privacy, the evolution of app marketing, and what nineteen years in mobile have taught him about building apps people choose, keep, and use.
7 days ago
From AppLovin to CRAFTSMAN+: Alex Merutka on Building the Future of Mobile Advertising
Mobile advertising has become one of digital marketing’s biggest innovation engines, but its future may be defined less by targeting and more by creative. Alex Merutka, Founder & CEO of CRAFTSMAN+, joins Signal & Noise to share lessons from helping build AppLovin, why he left before its IPO to launch his own company, and how AI, playable ads, and creative intelligence are reshaping performance marketing.
Aug 3
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