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Artificial intelligence isn’t just changing how marketers work—it’s redefining the profession itself. As AI automates execution, a new role is emerging: the Marketing Engineer. This article explores why marketing is becoming an engineering discipline, how AI is reshaping marketing organizations, and why the future belongs to those who can design intelligent systems where humans and AI work together to create customer value.

The future of digital advertising may have just taken a major step forward. Following Boostr and Vox Media’s landmark agentic media buy using AdCP, Patrick O’Leary joins Signal & Noise to explain how AI agents negotiated a real media transaction, what humans still controlled, and why this could reshape buying, selling, and the economics of digital advertising. If you want to understand where agentic trading is headed, this conversation is essential.