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The Complete Feed
Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.
Agentic Aftermath: Who Wins (and Loses) When Media Becomes Negotiated
Who wins and who loses when media buying goes agentic? AdCP isn’t just a new protocol—it’s a shift in where media decisions happen. As allocation moves upstream from auctions to agent-driven negotiation, DSPs, SSPs, publishers, and agencies all face structural disruption. This isn’t about better automation. It’s about control—and a fundamental reshaping of how the market operates.
Apr 13
Rewriting the Rules of Programmatic: Adam Heimlich on Agentic Bidding, ARTF, and Building Chalice AI
What if dashboards are dying—and analytics is becoming more human? In this episode of Signal & Noise, Brett House and Rio Longacre talk with Adam Greco about “Vibe Analytics,” a future where AI, natural language, and warehouse-native stacks replace rigid dashboards. They explore how this shift could democratize analytics, impact tools like Adobe and Amplitude, and reshape how marketers, analysts, and data teams measure and use data.
Mar 23
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