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The Complete Feed
Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.
The Homepage Is No Longer the Front Door: Leah Nurik on Al Visibility, GEO, & the Future of Brand Discovery
As AI becomes the primary gateway to discovering brands online, traditional SEO is giving way to a new discipline: AI Visibility. In this episode, Leah Nurik, CEO and Co-Founder of Brandi AI, joins Signal & Noise to explore Generative Engine Optimization (GEO), how AI decides which brands to recommend, and what the shift from search engines to answer engines means for marketers, publishers, and the future of digital marketing.
Sep 3
The GTM Slop Problem, Part 1.5: When Coding Agents Become the New Gatekeepers
What if your next biggest competitor is not another vendor, but Claude Code deciding your category does not need to be bought at all? This piece looks at how coding agents are starting to shape technical vendor selection, why that changes GTM, and what B2B software and AI companies need to do now to avoid getting bypassed before a salesperson ever gets involved.
Mar 24
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