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The Complete Feed
Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.
The Godfather of MarTech on the Great Convergence: Scott Brinker on AI, First-Party Data, and the Future of MadTech
The future of marketing isn't about managing more software—it's about connecting data, intelligence, and decision-making. Scott Brinker explains how AI is dissolving the boundaries between MarTech, AdTech, and enterprise operations, creating a new operating model built around context, automation, and orchestration.
3 days ago
Signal Break:The Real Take on the LiveRamp Acquisition by Publicis Groupe
The independent infrastructure era may be ending. In this "Signal Break," we unpack one of the most consequential AdTech deals in years: Publicis Groupe acquiring LiveRamp. Joined by Bob Walczak and Krish Raja, we break down what this deal really means for identity, clean rooms, publishers, UID2, systems integrators, and the future of the open internet.
May 22
The Old MarTech Stack Is Breaking, Part I: Semantic Layers Are the New Keeper of Data and Advertising Coherence with Leighton Welch & Sarah Martinez from Tracer
In this episode of Signal & Noise, Tracer’s Leighton Welch and Sarah Martinez explore how enterprise stacks are shifting to data-first, with the semantic layer at the core. We unpack five key trends—from warehouse-native architecture to AI readiness—and why success depends on shared, trusted data. Key takeaway: AI doesn’t fix bad data—it exposes it.
Apr 8
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