The Complete Feed

Eric Tilbury is an AdTech voice with an operator’s receipts. The Inuvo programmatic leader joins Brett and Rio to explain how DSP filtering shapes campaigns before bidding begins, why many ID-free tests never reach ID-free inventory, how to verify real CTV supply, and where iOS inventory may be mispriced. They also trace Eric’s journey from practitioner to industry teacher—and the 4:30 a.m. discipline behind it.

Kurt Donnell left M&A law for digital media and became the first CEO of Freestar, helping scale it into a global publisher monetization business. Now the open web faces a harder test: declining search traffic, AI answer engines, fragmented AdTech, and advertiser dollars moving to simpler closed platforms. Can radical transparency restore trust, what publishers should demand from AI companies, and whether Freestar’s new pubOS creates real leverage—or merely manages declines.

Alex Collmer built Vidmob on a provocative idea: advertising creative should be measurable without becoming mechanical. Now, as generative AI makes content nearly infinite, Vidmob is moving its creative intelligence into assistants, agents, APIs, and media workflows through Vidmob360. Brett and Rio ask what creative data can truly prove, whether optimization produces sameness, why Alex handed over the CEO role, and what humans must still control when machines begin making and

Jeffrey Cohen had a front-row seat as Amazon Ads became a global advertising giant. Now, as Chief Business Development Officer at Skai, he is working on the harder next chapter: making fragmented commerce media measurable, interoperable, and ready for AI agents. Brett and Rio ask what Amazon got right, why attributed sales are not the same as incremental sales, what Skai’s Celeste AI and agent-native platform can actually do, and who controls the budget when machines start ma

AI agents can access more data than ever—but who decides what they are allowed to do with it? Brett and Rio sit down with SafeGuard Privacy CEO Richy Glassberg to explore why privacy is becoming a permission layer for the AI era. They discuss consent, vendor diligence, machine-readable authority, and how auditable privacy infrastructure can help companies innovate responsibly while building customer trust.

Dollar General may be one of America’s most underestimated media businesses. Austin Leonard, VP & GM of DG Media Network, joins Signal & Noise to reveal how DG is turning 21,000+ stores, billions of transactions and rich first-party data into a powerful retail media platform—and using AI to transform targeting, measurement, in-store media and customer experiences.

Programmatic advertising automated the transaction. AI may automate the negotiation. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Andrew Mole, CEO and Co-Founder of PubX, for a provocative conversation about agentic trading, publisher monetization, and what happens when AI agents begin representing both sides of the advertising market.