The Complete Feed

Filmed live at Advertising Week New York, Rio Longacre and Brett House sit down with Matt Krepsik of MediaRadar and Vassilis Pakopoulos of MMA Global to unpack how AI is actually being used across marketing today. Drawing on new MediaRadar and MMA research, they separate hype from reality and explore where AI is driving real value—and where the industry still has work to do.

Wyoming’s data center boom promises investment, jobs and tax revenue. The benefits must reach residents. Dawson Kluesner joins Brett and Rio to examine power, water, emissions, noise and heat, compare Wyoming with Colorado, and explore opposition across party lines. A Civil Noise conversation about the commitments behind durable local growth.

Kurt Donnell left M&A law for digital media and became the first CEO of Freestar, helping scale it into a global publisher monetization business. Now the open web faces a harder test: declining search traffic, AI answer engines, fragmented AdTech, and advertiser dollars moving to simpler closed platforms. Can radical transparency restore trust, what publishers should demand from AI companies, and whether Freestar’s new pubOS creates real leverage—or merely manages declines.

Bryan Leach left a Supreme Court clerkship and a successful legal career to build Ibotta from Denver. The company grew from a cash-back app into a promotions network reaching more than 200 million consumers—and completed Colorado’s largest technology IPO. Brett and Rio ask how Ibotta really makes money, whether redemptions prove incremental sales, what LiveLift and the Uber partnership change, and whether Colorado remains a place where ambitious founders can build at national

AI agents can access more data than ever—but who decides what they are allowed to do with it? Brett and Rio sit down with SafeGuard Privacy CEO Richy Glassberg to explore why privacy is becoming a permission layer for the AI era. They discuss consent, vendor diligence, machine-readable authority, and how auditable privacy infrastructure can help companies innovate responsibly while building customer trust.

Everyone is talking about AI… but very few people have spent decades building AI systems that millions actually use. In this episode, Zohar Karu, Head of AI at Taelor and former Chief Data Officer at eBay, joins Signal & Noise to explore why AI transformation is really organizational transformation. We discuss personalization, enterprise adoption, trust, and why the companies that win with AI won’t necessarily have the best models—they’ll build the products and cultures peopl

Fern Potter left a senior ad-tech leadership role to co-found Intelligent Assistance around a bold premise: AI works best when it expands human judgment rather than pretending to replace it. She joins Signal & Noise to discuss why AI is not a strategy, how companies move from pilots to commercial impact, what programmatic advertising can teach us about unchecked automation, and why the future belongs to organizations that combine machine speed with human context, creativity,

As AI becomes the primary gateway to discovering brands online, traditional SEO is giving way to a new discipline: AI Visibility. In this episode, Leah Nurik, CEO and Co-Founder of Brandi AI, joins Signal & Noise to explore Generative Engine Optimization (GEO), how AI decides which brands to recommend, and what the shift from search engines to answer engines means for marketers, publishers, and the future of digital marketing.

The internet was built around attention. The next generation may be built around trust. In this episode, Nextdoor CEO and Co-Founder Nirav Tolia joins Signal & Noise to discuss how AI is reshaping local discovery, why trusted communities matter more than ever, the future of local journalism and advertising, and how technology can help people make better real-world decisions—not just spend more time online.