The Complete Feed

The marketing industry spends more than $4,000 per U.S. household every year. Analysts estimate that 20–30% of that spend may be lost to waste, inefficiency, and outright fraud — tens of billions of dollars annually. So here’s the uncomfortable question: If everyone knows the plumbing is broken… Why does the system keep running? In this episode of Signal & Noise, Rio Longacre and Brett House sit down with ⁠Sarah Caputo⁠ & ⁠David Nyurenberg⁠ to unpack what rarely gets said out