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The Complete Feed
Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.
TV Was Never Built to Behave Like Meta
Connected TV is increasingly being sold as though it should perform like Google and Meta. But television was never designed to capture intent in the moment. Its power lies in building familiarity, emotional resonance, and mental availability over time. In this essay, David Nyurenberg argues that forcing CTV into performance marketing frameworks misunderstands what makes television uniquely valuable—and risks undermining the very qualities that make it effective.
May 17
From Publishers to Platforms: Evgeny Popov on CTV, Career Exits, and the Future of Television
Careers in AdTech follow the market—not a straight path. In this Signal & Noise episode, Evgeny Popov shares a full-stack view across publishers, agencies, DSPs, and CTV. From acquisitions to ACR data and measurement challenges, we explore how TV is becoming a data-driven channel—and why those who understand the entire ecosystem are best positioned to win.
Apr 13
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