The Complete Feed

Fern Potter left a senior ad-tech leadership role to co-found Intelligent Assistance around a bold premise: AI works best when it expands human judgment rather than pretending to replace it. She joins Signal & Noise to discuss why AI is not a strategy, how companies move from pilots to commercial impact, what programmatic advertising can teach us about unchecked automation, and why the future belongs to organizations that combine machine speed with human context, creativity,

What if the best way to future-proof your career isn't learning another AI tool—but learning to think like a hacker? Executive Voice Krish Raja sits down with technology executive and startup operator Alanna Laforet to explore career reinvention, curiosity, AI, and why adaptability is becoming every professional's greatest advantage. From startup failures to portfolio careers, this conversation offers practical advice for staying resilient in a rapidly changing world.