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The Complete Feed
Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.
When Publishers Get AI Agents: Andrew Mole on Agentic Trading and the Future of Media
Programmatic advertising automated the transaction. AI may automate the negotiation.
In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Andrew Mole, CEO and Co-Founder of PubX, for a provocative conversation about agentic trading, publisher monetization, and what happens when AI agents begin representing both sides of the advertising market.
Aug 24
Signal Break: Agentic Trading Is Here
The future of digital advertising may have just taken a major step forward. Following Boostr and Vox Media’s landmark agentic media buy using AdCP, Patrick O’Leary joins Signal & Noise to explain how AI agents negotiated a real media transaction, what humans still controlled, and why this could reshape buying, selling, and the economics of digital advertising. If you want to understand where agentic trading is headed, this conversation is essential.
Jul 10
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