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Databricks’ CustomerLake and the Coming Battle for the Decisioning Layer

Databricks’ CustomerLake and the Coming Battle for the Decisioning Layer

The CDP Is Disappearing Into the Data Cloud

Databricks’ CustomerLake is more than another CDP. It signals a shift from data gravity to decision gravity, as data clouds evolve from passive systems of record into platforms that interpret customer context, choose actions, and execute them. The CDP may not disappear, but it is increasingly being absorbed into the enterprise data and AI foundation.

22 hours ago

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