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Podcast hosts Brett House and Rio Longacre interview Truthset CEO Scott McKinley about Connected TV advertising, identity resolution, audience data quality, authenticated audiences, and the future of digital ad measurement.

Podcast hosts Brett House and Rio Longacre interview Truthset CEO Scott McKinley about Connected TV advertising, identity resolution, audience data quality, authenticated audiences, and the future of digital ad measurement.

The Accuracy Crisis in Advertising: Scott McKinley on Bad Data and the Hidden Tax on CTV

In this episode of Signal & Noise, Scott McKinley joins hosts Brett House and Rio Longacre to unpack the hidden data quality crisis inside Connected TV. From identity graphs and audience targeting to authenticated users and trust in advertising, the conversation explores why bad data may be wasting billions in media spend.

1 day ago

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