The Complete Feed

When ad metrics say everything is working but business results disagree, what should marketers trust? Idea Peddler founder and CEO Cimin Ahmadi Cohen joins Rio Longacre and Brett House to unpack the “attribution illusion,” ad fraud, opaque programmatic supply chains, agency incentives, and independent measurement. She also shares her journey from agency leader to woman founder—and why she built a different kind of company in Austin.

Eric Tilbury is an AdTech voice with an operator’s receipts. The Inuvo programmatic leader joins Brett and Rio to explain how DSP filtering shapes campaigns before bidding begins, why many ID-free tests never reach ID-free inventory, how to verify real CTV supply, and where iOS inventory may be mispriced. They also trace Eric’s journey from practitioner to industry teacher—and the 4:30 a.m. discipline behind it.

Programmatic advertising automated the transaction. AI may automate the negotiation. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Andrew Mole, CEO and Co-Founder of PubX, for a provocative conversation about agentic trading, publisher monetization, and what happens when AI agents begin representing both sides of the advertising market.