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Life Beyond Gaming: Phylicia Koh on How Play Became the Operating System for Consumer Apps

Life Beyond Gaming: Phylicia Koh on How Play Became the Operating System for Consumer Apps

Life Beyond Gaming: Phylicia Koh on How Play Became the Operating System for Consumer Apps

Gaming isn't just entertainment anymore—it's become the blueprint for modern consumer technology. In this episode of Signal & Noise, Phylicia Koh, General Partner at Play Ventures, explains how gaming principles are reshaping everything from productivity apps to advertising. We explore AI-driven creative production, the rise of "playable apps," agentic advertising, and why the next trillion-dollar opportunity may be a trusted AI agent representing consumers.

6 days ago

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