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Ad Fraud, Part 2: Dr. Augustine Fou on Hidden Fees, Phantom Outcomes, and the Agentic Al Trap

Ad Fraud, Part 2: Dr. Augustine Fou on Hidden Fees, Phantom Outcomes, and the Agentic Al Trap

Ad Fraud, Part 2: Dr. Augustine Fou on Hidden Fees, Phantom Outcomes, and the Agentic Al Trap

In Part 2 of our ad fraud series, Brett and Rio go deeper with Dr. Augustine Fou — and it gets uncomfortable. This isn't just about bots. It's about the system that profits from them: hidden take rates, spoofed supply, and "performance" that's often fabricated. Then: agentic AI. Because broken inputs don't get fixed by automation — they scale. Who's getting paid? And how much are they taking?

Apr 15

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