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The Sell-Side Strikes Back: Joe Root on AI, the Outcomes Era, and Rebuilding the Ad Stack from the Publisher Up

The Sell-Side Strikes Back: Joe Root on AI, the Outcomes Era, and Rebuilding the Ad Stack from the Publisher Up

The Sell-Side Strikes Back: Joe Root on AI, the Outcomes Era, and Rebuilding the Ad Stack from the Publisher Up

AI is shifting advertising power from buy-side to sell-side. In this episode, Joe Root (Permutive) explains how decisioning is moving closer to publisher data, enabling real-time, signal-rich optimization and outcome-based advertising. As AI reshapes targeting, trading, and agency models, publishers gain leverage and the traditional DSP-driven ecosystem faces a fundamental reset.

May 19

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