top of page
The Complete Feed
Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.
The Sell-Side Strikes Back: Joe Root on AI, the Outcomes Era, and Rebuilding the Ad Stack from the Publisher Up
AI is shifting advertising power from buy-side to sell-side. In this episode, Joe Root (Permutive) explains how decisioning is moving closer to publisher data, enabling real-time, signal-rich optimization and outcome-based advertising. As AI reshapes targeting, trading, and agency models, publishers gain leverage and the traditional DSP-driven ecosystem faces a fundamental reset.
May 19
Getting Sh*t Done: Tom Amies-Cull on Fixing Broken Agency Operating Models
Most companies don’t fail at strategy—they fail at execution. In *Signal & Noise*, Tom Amies-Cull breaks down why transformation struggles in complex organizations: poor coordination, unclear decision-making, and weak operating models. AI won’t fix broken systems—it will amplify them. Real change requires aligned incentives, strong leadership, and scalable execution.
May 14
bottom of page