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From AppLovin to CRAFTSMAN+: Alex Merutka on Building the Future of Mobile Advertising

From AppLovin to CRAFTSMAN+: Alex Merutka on Building the Future of Mobile Advertising

From AppLovin to CRAFTSMAN+: Alex Merutka on Building the Future of Mobile Advertising

Mobile advertising has become one of digital marketing’s biggest innovation engines, but its future may be defined less by targeting and more by creative. Alex Merutka, Founder & CEO of CRAFTSMAN+, joins Signal & Noise to share lessons from helping build AppLovin, why he left before its IPO to launch his own company, and how AI, playable ads, and creative intelligence are reshaping performance marketing.

Aug 3

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