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The Complete Feed
Explore every Signal & Noise podcast, article & video in one place from all our guests & contributors.
When Content Becomes Infinite: Alex Collmer on Creative Intelligence in the AI Advertising Era
Alex Collmer built Vidmob on a provocative idea: advertising creative should be measurable without becoming mechanical. Now, as generative AI makes content nearly infinite, Vidmob is moving its creative intelligence into assistants, agents, APIs, and media workflows through Vidmob360. Brett and Rio ask what creative data can truly prove, whether optimization produces sameness, why Alex handed over the CEO role, and what humans must still control when machines begin making and
Sep 21
The Operating System for Commerce Media: Jeffrey Cohen on Amazon Ads' Rise, Retail Media's Measurement Reckoning, and the Shift from Dashboards to Agents
Jeffrey Cohen had a front-row seat as Amazon Ads became a global advertising giant. Now, as Chief Business Development Officer at Skai, he is working on the harder next chapter: making fragmented commerce media measurable, interoperable, and ready for AI agents. Brett and Rio ask what Amazon got right, why attributed sales are not the same as incremental sales, what Skai’s Celeste AI and agent-native platform can actually do, and who controls the budget when machines start ma
Sep 17
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