The Complete Feed

Publicis’s planned acquisition of LiveRamp has put neutral advertising infrastructure in play. ID5 co-founder and CEO Mathieu Roche returns after his Cannes conversation with Rio to map the real replacement job: onboarding, identity, clean rooms, activation, measurement, governance, and publisher distribution. Brett and Rio also examine ID5’s TrueData acquisition, its work with Optable and other pub-tech partners, and whether a coalition of specialists can replace an embedded

For weeks, reports suggested Publicis was exploring a relationship with Hightouch following its acquisition of LiveRamp. In this special Signal & Noise Signal Break, Hightouch CEO Tejas Manohar publicly confirms those discussions for the first time. Brett House, Rio Longacre, and Tejas explore what it could mean for identity, composable CDPs, AI, activation, and the future of marketing infrastructure.