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Evangelists, Not Mascots: Why AdTech CEOs Are Failing at Marketing — and How to Fix it with Joe Zappa

Evangelists, Not Mascots: Why AdTech CEOs Are Failing at Marketing — and How to Fix it with Joe Zappa

Evangelists, Not Mascots: Why AdTech CEOs Are Failing at Marketing — and How to Fix it with Joe Zappa

AdTech has powerful tech but weak marketing. In this Signal & Noise episode, Joe Zappa (Sharp Pen Media) explains why CEOs must lead messaging with clear beliefs—not jargon. Learn how to stand out in a crowded market, build strong narratives, avoid “AI slop,” and turn authenticity into a competitive advantage.

21 hours ago

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